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Self-marketing brand skills for business students
16 references·0 citing·44 second hop
Self-marketing brand skills for business students (2015)Self-marketing brand skills for business …Educating Students to Give Them a Sustainable Competitive Advantage (2011)Educating Students to Give Th…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Qualitative Data Analysis (2008)Qualitative Data AnalysisIntroducing Professional and Career Development Skills in the Marketing Curriculum (2005)Introducing Professional and …From Cattle and Coke to Charlie: Meeting the Challenge of Self Marketing and Personal Branding (2005)From Cattle and Coke to Charl…Marketization and the Recasting of the Professional Self (2004)Marketization and the Recasti…Qualitative Research and Evaluation Methods (3rd ed.) (2003)Qualitative Research and Eval…Marketing Yourself in the Competitive Job Market: An Innovative Course Preparing Undergraduates for Marketing Careers (2003)Marketing Yourself in the Com…Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search? (2003)Developing Self-Marketing Ski…Systematic combining: an abductive approach to case research (2002)Systematic combining: an abdu…Undergraduate Marketing Students, Group Projects, and Teamwork: The Good, the Bad, and the Ugly? (1999)Undergraduate Marketing Stude…Qualitative data analysis (2nd ed) (1996)Qualitative data analysis (2n…Making sense of qualitative data (1996)Making sense of qualitative d…Building Strong Brands (1995)Building Strong BrandsAnalysis and Interpretation of Qualitative Data in Consumer Research (1994)Analysis and Interpretation o…The Seven Habits of Highly Effective People (1992)The Seven Habits of Highly Ef…THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Critical realism in case study research (2009)Forty-five years of Journal of Business Research: A bibliometric analysis (2019)Research Methods in Business Studies (2020)The Presentation of Self in Everyday Life. (1956)Broadening the Concept of Marketing (1969)Life on the Screen: Identity in the Age of the Internet (1997)Online Personal Branding: Processes, Challenges, and Implications (2010)Extended Self in a Digital World: Table 1. (2013)Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers (2016)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)Basics of Qualitative Research (1992)Basics of Qualitative Research (1992)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Culture Theory (CCT): Twenty Years of Research (2005)The Discovery of Grounded Theory (2017)Qualitative research and evaluation methods (1980)Book Reviews: Qualitative Evaluation Methods (1981)Qualitative evaluation and research methods (1990)Toward a Definition of Mixed Methods Research (2007)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Grounded Theory Methods and Qualitative Family Research (2005)The qualitative content analysis process (2008)Using Software in Qualitative Research: A Step-by-Step Guide (2014)Analyzing Qualitative Data (2018)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Time Famine: Toward a Sociology of Work Time (1999)Toward a theory of spiritual leadership (2003)Positive organizational behavior: engaged employees in flourishing organizations (2008)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Techniques to Identify Themes (2003)Three Approaches to Qualitative Content Analysis (2005)Consensual qualitative research: An update. (2005)How Many Interviews Are Enough? (2005)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media19,104 cited
  • 2008Qualitative Data Analysis17,411 cited
  • 2003Qualitative Research and Evaluation Methods (3rd ed.)10,596 cited
  • 1996Qualitative data analysis (2nd ed)5,613 cited
  • 2002Systematic combining: an abductive approach to case research4,931 cited
  • 1995Building Strong Brands4,440 cited
  • 1996Making sense of qualitative data3,856 cited
  • 1994Analysis and Interpretation of Qualitative Data in Consumer Research3,091 cited
  • 1992The Seven Habits of Highly Effective People1,665 cited
  • 2005From Cattle and Coke to Charlie: Meeting the Challenge of Self Marketing and Personal Branding419 cited
  • 2004Marketization and the Recasting of the Professional Self396 cited
  • 1999Undergraduate Marketing Students, Group Projects, and Teamwork: The Good, the Bad, and the Ugly?216 cited
  • 2005Introducing Professional and Career Development Skills in the Marketing Curriculum108 cited
  • 2011Educating Students to Give Them a Sustainable Competitive Advantage96 cited
  • 2003Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search?75 cited

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  • 2003Marketing Yourself in the Competitive Job Market: An Innovative Course Preparing Undergraduates for Marketing Careers55 cited
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