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La mercadotecnia, factor clave para la competitividad organizacional
16 references·1 citing·45 second hop
La mercadotecnia, factor clave para la competitividad organizacional (2013)La mercadotecnia, factor clave para la co…The impact of marketing resources on corporate competitiveness (2012)The impact of marketing resou…UN MODELO CAUSAL DE COMPETITIVIDAD EMPRESARIAL PLANTEADO DESDE LA VBR: CAPACIDADES DIRECTIVAS, DE INNOVACIÓN, MARKETING Y CALIDAD (2010)UN MODELO CAUSAL DE COMPETITI…The Fundamentals of Marketing (2010)The Fundamentals of MarketingFactores Determinantes del Éxito Competitivo en la Pyme: Estudio Empírico en México (2009)Factores Determinantes del Éx…Estrategias y competitividad de los negocios de artesanía en México (2009)Estrategias y competitividad …El concepto de Marketing: pasado y presente. (2009)El concepto de Marketing: pas…Orientación al Valor del Cliente y las Nuevas Métricas de Marketing. 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References

  • 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,572 cited
  • 1991La ventaja competitiva de las naciones993 cited
  • 1996Making sense of the competitiveness debate637 cited
  • 2010The Fundamentals of Marketing482 cited
  • 1994Competitive Marketing Behavior in Industrial Markets136 cited
  • 1988Competitividad internacional: Evolución y lecciones83 cited
  • 2009El concepto de Marketing: pasado y presente.66 cited
  • 1997Las fuentes de rentabilidad de las empresas66 cited
  • 2010UN MODELO CAUSAL DE COMPETITIVIDAD EMPRESARIAL PLANTEADO DESDE LA VBR: CAPACIDADES DIRECTIVAS, DE INNOVACIÓN, MARKETING Y CALIDAD63 cited
  • 2009Factores Determinantes del Éxito Competitivo en la Pyme: Estudio Empírico en México46 cited
  • 2002Competitividad y ventajas competitivas : revisión teórica y ejercicio de aplicación a 30 ciudades de México29 cited
  • 2005El mix de marketing: una herramienta para servir al cliente20 cited
  • 2009Estrategias y competitividad de los negocios de artesanía en México17 cited
  • 2012The impact of marketing resources on corporate competitiveness9 cited
  • 2007Orientación al Valor del Cliente y las Nuevas Métricas de Marketing. Revisión y Análisis

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8 cited
  • 2006Estrategias de mercadeo de las PYMEs del sector confección de la región zuliana6 cited
  • Cited by

    • 2015La Mercadotecnia en el Servicio Educativo Privado en México / The marketing in Private Education Service in Mexico5 cited