References

• 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
• 1985Economic Action and Social Structure: The Problem of Embeddedness28,713 cited
• 1954A Theory of Social Comparison Processes20,836 cited
• 1955A BEHAVIORAL MODEL OF RATIONAL CHOICE15,851 cited
• 1991A Treatise on the Family10,417 cited
• 1966A New Approach to Consumer Theory8,466 cited
• 1961COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS7,719 cited
• 1976A New Approach to Consumer Theory6,913 cited
• 1985Measuring the Involvement Construct6,012 cited
• 1970Information and Consumer Behavior5,796 cited
• 1973Free Competition and the Optimal Amount of Fraud3,943 cited
• 1985Measuring Consumer Involvement Profiles2,247 cited
• 1964Simultaneous conjoint measurement: A new type of fundamental measurement2,008 cited
• 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
• 1986The Economics of Time and Ignorance690 cited
• 2005Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice