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The use of Sport Celebrities in Advertising: A Replication and Extension
16 references·2 citing·49 second hop
The use of Sport Celebrities in Advertising: A Replication and Extension (2010)The use of Sport Celebrities in Advertisi…Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions (2008)Concerning the Effect of Athl…The equity effect of product endorsement by celebrities (2007)The equity effect of product …Sports Celebrity Influence On The Behavioral Intentions Of Generation Y (2004)Sports Celebrity Influence On…Athletes as Product Endorsers: The Effect of Gender and Product Relatedness (2004)Athletes as Product Endorsers…The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions (2002)The Dual Credibility Model: T…The Desperate Need for Replications (2001)The Desperate Need for Replic…The Adoption of Environment-related management accounting: an analysis of corporate environmental sensitivity (2000)The Adoption of Environment-r…Exploring the reliability of social and environmental disclosures content analysis (1999)Exploring the reliability of …Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Celebrity spokesperson and brand congruence (1990)Celebrity spokesperson and br…Basic Content Analysis (1990)Basic Content AnalysisWho is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Images of Ourselves: The Good Life in Twentieth Century Advertising (1985)Images of Ourselves: The Good…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …The Negro and American Advertising, 1946-1965 (1969)The Negro and American Advert…Professional football clubs retail branding strategies (2016)Professional football clubs r…Effects of Sport Celebrity Transgressions: An Exploratory Study (2015)Effects of Sport Celebrity Tr…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? 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References

  • 1990Basic Content Analysis7,746 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
  • 1999Exploring the reliability of social and environmental disclosures content analysis1,425 cited
  • 1990Celebrity spokesperson and brand congruence610 cited
  • 2002The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions467 cited
  • 2004Sports Celebrity Influence On The Behavioral Intentions Of Generation Y453 cited
  • 1985Images of Ourselves: The Good Life in Twentieth Century Advertising383 cited
  • 2007The equity effect of product endorsement by celebrities321 cited
  • 2001The Desperate Need for Replications281 cited
  • 2000The Adoption of Environment-related management accounting: an analysis of corporate environmental sensitivity138 cited
  • 1969The Negro and American Advertising, 1946-1965134 cited

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2004
Athletes as Product Endorsers: The Effect of Gender and Product Relatedness
115 cited
  • 2008Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions101 cited
  • Cited by

    • 2015Effects of Sport Celebrity Transgressions: An Exploratory Study23 cited
    • 2016Professional football clubs retail branding strategies12 cited