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ESTRATÉGIAS DE MARKETING DAS VINÍCOLAS CATARINENSES
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ESTRATÉGIAS DE MARKETING DAS VINÍCOLAS CATARINENSES (2010)ESTRATÉGIAS DE MARKETING DAS VINÍCOLAS CA…Building Strategic Partnerships in Wine Marketing (2006)Building Strategic Partnershi…Mundialização dos mercados e padrões de qualidade: vinho, o modelo francês em questão (2004)Mundialização dos mercados e …Is the Country of Origin the Fifth Element in the Marketing Mix of Imported Wine? (2004)Is the Country of Origin the …A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Does Trust Matter? Exploring the Effects of Interorganizational and Interpersonal Trust on Performance (1998)A model and exploratory study for promoting professional sales in winery visitor centers (2008)Entrepreneurial women’s networks: the case of D’Uva – Portugal wine girls (2018)Exploring a wine farm micro-cluster: A novel business model of diversified ownership (2020)Country-of-Origin Effects on Product Evaluations (1982)Foreign Branding and Its Effects on Product Perceptions and Attitudes (1994)Extrinsic cues and perceived risk: the influence of consumption situation (2006)Applying best‐worst scaling to wine marketing (2009)International marketing strategies in industrial clusters: Insights from the Southern Hemisphere (2013)Advances in Consumer Research (2025)O mondovino de cabeça para baixo: as transformações no mercado internacional do vinho e o novo empresariado vinícola (2008)Geographical indications and qualification in the Brazilian wine production (2010)Indicações Geográficas e qualificação no setor vitivinícola brasileiro (2010)
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References

  • 2004Is the Country of Origin the Fifth Element in the Marketing Mix of Imported Wine?84 cited
  • 2006Building Strategic Partnerships in Wine Marketing29 cited
  • 2004Mundialização dos mercados e padrões de qualidade: vinho, o modelo francês em questão14 cited

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