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Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology
0 references·8 citing·41 second hop
Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology (2001)Hi-Tech Hi-Touch Branding: Creating Brand…A systematic data-driven approach for targeted marketing in enterprise information system (2024)A systematic data-driven appr…Segmenting Targeting and Positioning in Global Markets (2022)Segmenting Targeting and Posi…The Effect of a Celebrity Endorser on Purchase Interest through Brand Image (2021)The Effect of a Celebrity End…Brand Reputation, Brand Experience, and Electronic Word of Mouth Toward Smartphone: Investigating the Mediating Role of Brand Love (2020)Brand Reputation, Brand Exper…Toward a model of brand strategy adoption (2016)Toward a model of brand strat…Evaluating the impact of corporate brand on consumer satisfaction (2013)Evaluating the impact of corp…FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION (2009)FACULTY OF ECONOMICS AND BUSI…High‐tech corporate branding: lessons for market research in the next decade (2004)High‐tech corporate branding:…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Qualitative Data Analysis: An Expanded Sourcebook (1994)Assessing the corporate brand: The Unique Corporate Association Valence (UCAV) approach (2006)The Shared Management and Ownership of Corporate Brands: The Case of Hilton (2009)Corporate branding literature: A research paradigm review (2011)Coefficient Alpha and the Internal Structure of Tests (1951)A Theory of Cognitive Dissonance (1957)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Gen Y-ers’ brand loyalty drivers in emerging devices (2017)The Impact of Brand Experiences, Brand Equity and Corporate Branding on Brand Loyalty: Evidence from Jordan (2017)Few glitters are original gold (2019)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Diffusion of Innovations 1 (2019)How brand owners construct imagined worlds with brand visual aesthetics (2019)Innovation-branding: should all firms be equally ambidextrous? (2020)How small businesses build their brands in a digital world: a systematic review (2025)Systematic combining: an abductive approach to case research (2002)The Five Stages of Small Business Growth (2002)Building theories from case study research (2009)Contribution of the Management System and the Institutional Framework to the Efficiency of Values-Based Management (2014)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Investigating the Effect of Brand Personality, Awareness and Experience on Purchase Intention (2022)The interplay of app characteristics and smartphone addiction in mobile shopping behaviour (2023)Building good brand experience to sustain positive electronic word of mouth: the mediating effect of brand love (2024)The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)Celebrity endorsement, brand credibility and brand equity (2011)Online hotel booking: The effects of brand image, price, trust and value on purchase intentions (2015)THE GLOBALIZATION OF MARKETS (1983)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Diffusion of innovations (2003)Unlocking Market Potential: Strategic Consumer Segmentation and Dynamic Pricing for Balancing Loyalty and Deal Seeking (2024)Effective customer segmentation using the recency, frequency, and monetary framework, combined with density-based clustering (2025)Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids (2000)The future of social media in marketing (2019)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Mapping customer needs to product technical specifications in quality function deployment using graphical convolutional networks (2025)Unraveling consumer resistance to innovative marketing in web 3.0: empirical findings and large language model insights (2025)
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  • 2004High‐tech corporate branding: lessons for market research in the next decade35 cited
  • 2009FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION31 cited
  • 2020Brand Reputation, Brand Experience, and Electronic Word of Mouth Toward Smartphone: Investigating the Mediating Role of Brand Love30 cited
  • 2013Evaluating the impact of corporate brand on consumer satisfaction25 cited
  • 2024A systematic data-driven approach for targeted marketing in enterprise information system20 cited
  • 2022Segmenting Targeting and Positioning in Global Markets18 cited
  • 2021The Effect of a Celebrity Endorser on Purchase Interest through Brand Image16 cited
  • 2016Toward a model of brand strategy adoption11 cited

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