SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing: Real People, Real Choices
0 references·16 citing·51 second hop
Marketing: Real People, Real Choices (1976)Marketing: Real People, Real ChoicesCreating Value for the Consumer Through Marketing Communication Tools (2021)Creating Value for the Consum…Do Website Quality, Fashion Consciousness, and Sales Promotion Increase Impulse Buying Behavior of E-Commerce Buyers? (2020)Do Website Quality, Fashion C…Smart Specialization for Smart Spatial Development: Innovative Strategies for Building Competitive Advantages in Tourism in Slovakia (2016)Smart Specialization for Smar…Green Demarketing in Advertisements: Comparing “Buy Green” and “Buy Less” Appeals in Product and Institutional Advertising Contexts (2016)Green Demarketing in Advertis…The Increasing Importance of Mobile Marketing in the Light of the Improvement of Mobile Phones, Confronted Problems Encountered in Practice, Solution Offers and Expectations (2015)The Increasing Importance of …The Impact of Service Characteristics on the Switching Costs–Customer Loyalty Link (2014)The Impact of Service Charact…Impact of Service Marketing Mixes on Customer Perception: A Study on Eastern Bank Limited, Bangladesh (2014)Impact of Service Marketing M…Corporate social responsibility and shareholder value of restaurant firms (2014)Corporate social responsibili…Constructing a sustainable service business model (2014)Constructing a sustainable se…Education for sustainability in business education programs: a question of value (2013)Education for sustainability …What they can do versus how much they care (2010)What they can do versus how m…Effects of web experience on consumer choice: a multicultural approach (2010)Effects of web experience on …An agent-based simulation approach for the new product diffusion of a novel biomass fuel (2010)An agent-based simulation app…Influencing the online consumer's behavior: the Web experience (2004)Influencing the online consum…The Use of Metaphor in the Exploration of the Brand Concept (2003)The Use of Metaphor in the Ex…Brand Naming in China: Sociolinguistic Implications (2003)Brand Naming in China: Sociol…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Answering the Call for a Standard Reliability Measure for Coding Data (2007)Communicating Corporate Social Responsibility through the Internet and Social Media (2011)Transferring Effects of CSR Strategy on Consumer Responses: The Synergistic Model of Corporate Communication Strategy (2011)CSR communications strategies through social media and influence on e-reputation (2016)A theory of human motivation. (1943)Motivation and Personality (1997)Critical attributes of Sustainability in Higher Education: a categorisation from literature review (2016)A THEORY OF HUMAN MOTIVATION (2017)Learning and teaching sustainability: The contribution of Ecological Footprint calculators (2017)Education for sustainability in higher education institutions: A multi-perspective proposal with a focus on management education (2022)Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Measuring customer experience in banks: scale development and validation (2014)Online customer experience (OCE) in clothing e-retail (2018)Saudi Journal of Business and Management Studies (2019)Developing Buyer-Seller Relationships (1987)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Metaphors We Live By (2003)The Corporate Brand: Dealing with Multiple Stakeholders (2007)Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships * (2010)An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction (2020)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)To be or not to be (loyal): Is there a recipe for customer loyalty in the B2B context? (2015)Impact of e-banking service quality on e-loyalty in pandemic times through interplay of e-satisfaction (2020)Influencing factors of customer loyalty in mobile payment: A consumption value perspective and the role of alternative attractiveness (2023)On Persistence in Mutual Fund Performance (1997)Econometric Analysis of Cross Section and Panel Data (2001)The Social Responsibility of Business Is to Increase Its Profits (2007)How does destination social responsibility contribute to environmentally responsible behaviour? A destination resident perspective (2018)How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR (2020)Intellectual capital: the missing link in the corporate social responsibility–financial performance relationship (2020)Principles of Marketing (1972)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Success Factors for Destination Marketing Web Sites: A Qualitative Meta-Analysis (2007)Foundations of Social Media Marketing (2014)Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)On the Evaluation of Structural Equation Models (1988)lavaan : An R Package for Structural Equation Modeling (2012)Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders (2020)Influence of online comments on clothing impulse buying behavior in mobile short video app live broadcast (2022)Modeling the significance of advertising values on online impulse buying behavior (2023)Application of GREEN scale to understanding US consumer response to green marketing communications (2018)I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model (2019)Sustainability advertising: literature review and framework for future research (2023)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2004Influencing the online consumer's behavior: the Web experience618 cited
  • 2014Corporate social responsibility and shareholder value of restaurant firms173 cited
  • 2014The Impact of Service Characteristics on the Switching Costs–Customer Loyalty Link144 cited
  • 2013Education for sustainability in business education programs: a question of value144 cited
  • 2010Effects of web experience on consumer choice: a multicultural approach118 cited
  • 2010What they can do versus how much they care108 cited
  • 2016Green Demarketing in Advertisements: Comparing “Buy Green” and “Buy Less” Appeals in Product and Institutional Advertising Contexts99 cited
  • 2003The Use of Metaphor in the Exploration of the Brand Concept93 cited
  • 2016Smart Specialization for Smart Spatial Development: Innovative Strategies for Building Competitive Advantages in Tourism in Slovakia73 cited
  • 2020Do Website Quality, Fashion Consciousness, and Sales Promotion Increase Impulse Buying Behavior of E-Commerce Buyers?68 cited
  • 2010An agent-based simulation approach for the new product diffusion of a novel biomass fuel59 cited
  • 2003Brand Naming in China: Sociolinguistic Implications42 cited
  • 2014Constructing a sustainable service business model38 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2014
Impact of Service Marketing Mixes on Customer Perception: A Study on Eastern Bank Limited, Bangladesh
31 cited
  • 2021Creating Value for the Consumer Through Marketing Communication Tools24 cited
  • 2015The Increasing Importance of Mobile Marketing in the Light of the Improvement of Mobile Phones, Confronted Problems Encountered in Practice, Solution Offers and Expectations24 cited