Article2001

Yield Management: Strategies for the Service Industries

Anthony Ingold · Una McMahon‐Beattie · Ian Seymour Yeoman

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Abstract

The second editions of this ground-breaking textbook first published in 1997 covers all aspects of the subject and draws on a wide range of applications in the service industries. All the contributors are experts in thir fields and emanate from Europe, Australia and North America. Their chapters have been carefully structured to provide a coherent analysis of the theory and practice of yield management.Three sections comprise the book : the first presents underpinning knowledge associated with Yield Management ; the second contemporary models of Yield Management across a number of service sectors ; and the third reviews how YM acts as a decision support system for fron-line staff managers, and also highlights the growing importance of new technologies. The Book concludes with a range of case studies taken from airline, hotels, restaurants, cruise lines and leisure industries.

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