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The effect of word of mouth on services switching

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References

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1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,338 cited
1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective

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1,319 cited

1975Informational and Normative Social Influence in Buyer Behavior1,007 cited

1998Word-Of-Mouth Communications: a Motivational Analysis823 cited

Cited by

2008The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry1,225 cited
2015The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors1,101 cited
2008The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews848 cited
2021Trust me, trust me not: A nuanced view of influencer marketing on social media804 cited
2008Factors influencing word of mouth effectiveness: receiver perspectives529 cited
2011The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude520 cited
2019The effect of characteristics of source credibility on consumer behaviour: A meta-analysis502 cited
2013The effects of social- and self-motives on the intentions to share positive and negative word of mouth468 cited
2007A Longitudinal Examination of Net Promoter and Firm Revenue Growth420 cited
2006Examining the motivation, perceived performance, and behavioral intentions of convention attendees: Evidence from a regional conference379 cited
2018Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites335 cited
2008Herd behavior in purchasing books online290 cited
2012Word of mouth: measuring the power of individual messages271 cited
2005Postswitching Negative Word of Mouth253 cited
2009Strategic branding of destinations: a framework252 cited
2009Service quality effect on satisfaction and word of mouth in the health care industry214 cited