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Word-Of-Mouth Communications: a Motivational Analysis · Study

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ArticleWord-Of-Mouth Communications: a Motivational Analysis

D.S. Sundaram1998

Article1998

Word-Of-Mouth Communications: a Motivational Analysis

823 citations·0/0 files stored·ACR North American Advances

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Digital Marketing and Social Media Marketing and Advertising Strategies Customer Service Quality and Loyalty

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2012Are social media replacing traditional media in terms of brand equity creation?2006Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms 2012The effect of electronic word of mouth on brand image and purchase intention 2010e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context 2010Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations 2009Virtual communities: A marketing perspective 2015Understanding Satisfied and Dissatisfied Hotel Customers: Text Mining of Online Hotel Reviews 2009Viral marketing: Motivations to forward online content

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Year1998

Typearticle

Published1998-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations823

Files0 public / 0

ShelfDigital Marketing and Social Media

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openalex_workW2417628925

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