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• 2012Are social media replacing traditional media in terms of brand equity creation?798 cited
• 2006Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms773 cited
• 2012The effect of electronic word of mouth on brand image and purchase intention754 cited
• 2010e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context700 cited
• 2010Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations656 cited
• 2009Virtual communities: A marketing perspective647 cited
• 2015Understanding Satisfied and Dissatisfied Hotel Customers: Text Mining of Online Hotel Reviews561 cited
• 2009Viral marketing: Motivations to forward online content559 cited
• 2013Journal of the Academy of Marketing Science515 cited
• 2013On Brands and Word of Mouth460 cited
• 2013The effects of social- and self-motives on the intentions to share positive and negative word of mouth448 cited
• 2007“Never eat in that restaurant, I did!”: Exploring why people engage in negative word‐of‐mouth communication392 cited
• 2012On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission383 cited
• 2014Broadcasting and Narrowcasting: How Audience Size Affects What People Share