Article2012

Does Private Label Quality Influence Consumers’ Decision on Where to Shop?

35 citations0/0 files storedPsychology and Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Abstract

ABSTRACT When consumers decide where to shop, they take several criteria into account. It is not yet clear whether private label (PL) quality is one of these criteria. It is the intention of this study to shed light on this issue because many retailers have invested heavily into the quality of their PLs. They assume that PLs differentiate a store's assortment and image, which should attract customers to the store. This study examines this assumption by use of a simultaneous equation model that links PL‐specific quality evaluations to perceptions of the image of the associated store as well as to the category‐specific share of store visits. Empirical results for 10 product categories show that PL quality positively affects store image perception, and influences consumers in the decision of where to shop.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 35 citations exist upstream.

References

1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1997The Company and the Product: Corporate Associations and Consumer Product Responses 2006Brands and Branding: Research Findings and Future Priorities 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions 1994The Influence of Store Environment on Quality Inferences and Store Image 2004Understanding retail branding: conceptual insights and research priorities 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality 1995The complex relationship between consumer satisfaction and brand loyalty

Cited by

2020Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing 2013Motivational profiling of store brand shoppers: Differences across quality tiers 2013The effect of retailer private brands on consumer-based retailer equity: comparison of named private brands and generic private brands 2021Private‐label consumer studies: A review and future research agenda

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.