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Does Private Label Quality Influence Consumers’ Decision on Where to Shop?

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References

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1994The Influence of Store Environment on Quality Inferences and Store Image1,538 cited
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2000Building Store Loyalty through Store Brands

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684 cited

2006Drivers of Brand Extension Success667 cited

2000Consumer-level factors moderating the success of private label brands604 cited

Cited by

2020Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing33 cited
2013Motivational profiling of store brand shoppers: Differences across quality tiers33 cited
2013The effect of retailer private brands on consumer-based retailer equity: comparison of named private brands and generic private brands32 cited
2021Private‐label consumer studies: A review and future research agenda28 cited
2014Retailers’ Price Positioning and the Motivational Profiling of Store‐Brand Shoppers: The Case of Spain27 cited
2020Consumers' brand decision: a matter of social risk21 cited
2017The important role of consumer conviction value in improving intention to buy private label product in Indonesia17 cited
2016Private Label Management14 cited
2019Identifying a private-label supplier on national brand12 cited
2021Analyzing the effects of private-label supplier disclosure on retailer image11 cited
2015Brand Equity and Store Brand Tiers: An Analysis Based on an Experimental Design10 cited
2015The might of the brand9 cited