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The Why of Consumption · Study

BookThe Why of Consumption

Cynthia Huffman2003

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Bookbronze2003

The Why of Consumption

Cynthia Huffman · David Glen Mick · Srinivasan Ratneshwar

164 citations·0/0 files stored·Routledge eBooks

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Consumer Behavior and Market Dynamics Economic Theory and Institutions Consumer Behavior in Brand Consumption and Identification

Abstract

Chapter 6

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2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands 2002Intentional social action in virtual communities 2004Narrative Processing: Building Consumer Connections to Brands 2001“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion 2003The Fire of Desire: A Multisited Inquiry into Consumer Passion 2009Customer Experience Management in Retailing: Understanding the Buying Process 2009Consumer Empowerment Through Internet-Based Co-creation 2002Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation

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Year2003

Typebook

Published2003-09-02

VenueRoutledge eBooks

Languageen

Citations164

Files0 public / 0

ShelfConsumer Behavior and Market Dynamics

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doi10.4324/9780203380338

openalex_workW1602303253

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