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Cited by

• 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,611 cited
• 2002Intentional social action in virtual communities1,490 cited
• 2004Narrative Processing: Building Consumer Connections to Brands1,452 cited
• 2001“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion1,274 cited
• 2003The Fire of Desire: A Multisited Inquiry into Consumer Passion1,023 cited
• 2009Customer Experience Management in Retailing: Understanding the Buying Process965 cited
• 2009Consumer Empowerment Through Internet-Based Co-creation714 cited
• 2002Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation591 cited
• 2002The Role of Consumption Emotions in the Satisfaction Response457 cited
• 2003Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe436 cited
• 2005Designing the Solution: The Impact of Constraints on Consumers’ Creativity397 cited
• 2011Why co‐creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions375 cited
• 2016Networks of Desire: How Technology Increases Our Passion to Consume356 cited