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Kulturstandards in der internationalen Begegnung
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Kulturstandards in der internationalen Begegnung (1991)Kulturstandards in der internationalen Be…Training interkultureller Kompetenz (2003)Training interkultureller Kom…International marketing managers' cultural sensitivity: relevance, training requirements and a pragmatic training concept (2001)International marketing manag…Learning a culture and a foreign language at school — aspects of intercultural learning (1997)Learning a culture and a fore…Kommunikationsprobleme in amerikanisch-japanisch-deutschen Teams: Kulturelle Synergie durch interkulturelles Training? (1997)Kommunikationsprobleme in ame…The critical incident technique. (1954)Cultures and Organizations: Software of the Mind. (1993)Critical Incident Technique (2007)The Development of Competent Marketing Professionals (2009)Exporting Services Successfully: Antecedents and Performance Implications of Customer Relationships (2010)Multiple stakeholders and B2B branding in emerging markets (2016)Culture Theory: Essays on Mind, Self, and Emotion. (1986)Context and Culture in Language Teaching (1995)Intercultural Competence: Interpersonal Communication Across Cultures (1995)An Investigation of Intercultural Teaching and Learning in Tertiary EFL Classrooms in Vietnam (2011)Learning the Language of ‘The Other’ in Conflict-Ridden Cyprus: Exploring Barriers and Possibilities (2012)The ‘burden’ of emotions in language teaching: negotiating a troubled past in ‘other’-language learning classrooms (2013)The Interpretation of Cultures (1974)Theory in Anthropology since the Sixties (1984)International dimensions of organizational behavior (1986)Social Learning Theory. (1978)Culture's Consequences: International Differences in Work-Related Values (1981)Psychology of intergroup relations (1986)Interkulturelles Management (1997)Die interkulturelle Sensibilität als Anforderung an Entsandte: Bedeutung und Elemente für ein Messmodell (2004)
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  • 2001International marketing managers' cultural sensitivity: relevance, training requirements and a pragmatic training concept27 cited
  • 2003Training interkultureller Kompetenz26 cited
  • 1997Learning a culture and a foreign language at school — aspects of intercultural learning25 cited
  • 1997Kommunikationsprobleme in amerikanisch-japanisch-deutschen Teams: Kulturelle Synergie durch interkulturelles Training?10 cited

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