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The Hunt–Vitell General Theoryof Marketing Ethics: Can it Enhance our Understanding of Principal-Agent Relationships in Channels of Distribution?
16 references·10 citing·30 second hop
The Hunt–Vitell General Theoryof Marketing Ethics: Can it Enhance our Understanding of Principal-Agent Relationships in Channels of Distribution? (2002)The Hunt–Vitell General Theoryof Marketin…An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …An Integrative Model of Organizational Trust (1995)An Integrative Model of Organ…An Integrative Model Of Organizational Trust (1995)An Integrative Model Of Organ…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…The Use of Pledges to Build and Sustain Commitment in Distribution Channels (1992)The Use of Pledges to Build a…A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)A Model of Distributor Firm a…Agency Theory: An Assessment and Review (1989)Agency Theory: An Assessment …Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…A General Theory of Marketing Ethics (1986)A General Theory of Marketing…Separation of Ownership and Control (1983)Separation of Ownership and C…Risk Reduction as a Managerial Motive for Conglomerate Mergers (1981)Risk Reduction as a Manageria…Agency Problems and the Theory of the Firm (1980)Agency Problems and the Theor…Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Theory of the firm: Manageria…Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Markets and Hierarchies: Anal…Markets and Hierarchies (1975)Markets and HierarchiesExploring ethical frontiers of artificial intelligence in marketing (2024)Exploring ethical frontiers o…A theoretical framework to guide AI ethical decision making (2024)A theoretical framework to gu…Investigating consumer ethical beliefs: role of moral philosophies and personality traits (2023)Investigating consumer ethica…Retailers' and manufacturers' price-promotion decisions: Intuitive or evidence-based? (2017)Retailers' and manufacturers'…Moving Beyond Socioemotional Wealth: Toward a Normative Theory of Decision Making in Family Business (2017)Moving Beyond Socioemotional …Faith and Job Satisfaction: Is Religion a Missing Link? (2016)Faith and Job Satisfaction: I…Examining Uncertainty Avoidance, Relationship Quality, and Customer Loyalty in Two Cultures (2012)Examining Uncertainty Avoidan…The Influence of Retail Management’s Use of Social Power on Corporate Ethical Values, Employee Commitment, and Performance (2010)The Influence of Retail Manag…Exploring relationship satisfaction between global professional service firms and local clients in emerging markets (2009)Exploring relationship satisf…Stakeholders Management Systems: Empirical Insights from Relationship Marketing and Market Orientation Perspectives (2006)Stakeholders Management Syste…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Exchange and Power in Social Life (2017)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)STRATEGY IN EMERGING ECONOMIES. (2000)Modes of Network Governance: Structure, Management, and Effectiveness (2007)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The Evolution of Cooperation (1981)Economic Action and Social Structure: The Problem of Embeddedness (1985)Not So Different After All: A Cross-Discipline View Of Trust (1998)Psychological Safety and Learning Behavior in Work Teams (1999)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)The Nature of the Firm (1937)Mergers and the Market for Corporate Control (1965)A Survey of Corporate Governance (1997)Dynamic capabilities and strategic management (1997)CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)The Pricing of Options and Corporate Liabilities (1973)Corporate financing and investment decisions when firms have information that investors do not have (1984)Law and Finance (1998)Social Capital in the Creation of Human Capital (2000)Varieties of Capitalism (2001)Strategic assets and organizational rent (1993)Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Trust in leadership: Meta-analytic findings and implications for research and practice. (2002)
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References

  • 1976Theory of the firm: Managerial behavior, agency costs and ownership structure71,441 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1983Separation of Ownership and Control19,446 cited
  • 1995An Integrative Model Of Organizational Trust15,026 cited
  • 1976Markets and Hierarchies: Analysis and Antitrust Implications.13,381 cited
  • 1989Agency Theory: An Assessment and Review13,327 cited
  • 1995An Integrative Model of Organizational Trust10,705 cited
  • 1980Agency Problems and the Theory of the Firm10,540 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1975Markets and Hierarchies6,842 cited
  • 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
  • 1992The Use of Pledges to Build and Sustain Commitment in Distribution Channels3,430 cited
  • 1981Risk Reduction as a Managerial Motive for Conglomerate Mergers2,775 cited
  • 1986

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A General Theory of Marketing Ethics
2,607 cited

Cited by

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  • 2006Stakeholders Management Systems: Empirical Insights from Relationship Marketing and Market Orientation Perspectives68 cited
  • 2009Exploring relationship satisfaction between global professional service firms and local clients in emerging markets49 cited
  • 2017Retailers' and manufacturers' price-promotion decisions: Intuitive or evidence-based?47 cited
  • 2010The Influence of Retail Management’s Use of Social Power on Corporate Ethical Values, Employee Commitment, and Performance42 cited
  • 2012Examining Uncertainty Avoidance, Relationship Quality, and Customer Loyalty in Two Cultures42 cited
  • 2024Exploring ethical frontiers of artificial intelligence in marketing40 cited
  • 2024A theoretical framework to guide AI ethical decision making24 cited
  • 2016Faith and Job Satisfaction: Is Religion a Missing Link?23 cited
  • 2023Investigating consumer ethical beliefs: role of moral philosophies and personality traits11 cited