Internet Strategies: A Corporate Guide to Exploiting the Internet

Dick Stroud

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Digital Innovation in Industries Digital Marketing and Social Media Information Technology Governance and Strategy

Abstract

Introduction What is the Internet? The Business Drivers of the Internet Who is Out There Using the Internet? The Impact of the Internet on Business Processes The Impact on the Marketing Process The Impact on the Sales Channel and Customer Support The Capability to Create Strategic Change HR and Organisational Issues Internet Implementation Strategies The 'Internet Ready' Company Time Dependent Factors Critical Issues that Need Considering The Essential Ingredients for Success What has Subsequently Happened Checklist Appendix

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2002Corporate banking in the UK: personal vs remote interaction 2004A taxonomy of e‐business adoption and strategies in small and medium sized enterprises 2001FRAMEWORKS TO SUPPORT E-BUSINESS GROWTH STRATEGY 2010The impact of the Internet upon bank marketing 2006The interplay of service complexity and spatial layouts

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