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Cited by

• 2015Social media marketing and advertising488 cited
• 2011An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing444 cited
• 2015‘You’ll never tweet alone’: Managing sports brands through social media137 cited
• 2017The role of content marketing in social media content communities130 cited
• 2015Social media's use in postgraduate students' decision-making journey: an exploratory study106 cited
• 2016Biopolitical Marketing and Social Media Brand Communities93 cited
• 2020Thinking outside the ‘box’: a discussion of sports fans, teams, and the environment in the context of COVID-1993 cited
• 2022An assessment of influential factors developing the intention to use social media sites: A technology acceptance model based approach12 cited
• 2013Invited Article: The Future of CRM is UX10 cited
• 2021Analisis Strategi Komunikasi Pemasaran Terpadu dalam Meningkatkan Penjualan dan Brand Awareness9 cited
• 2024Peningkatan Kinerja Pemasaran: Media Sosial, Inovasi Produk, dan pemasaran Afiliasi7 cited
• 2019Social Media and Social Identity in the Millennial Generation5 cited