this work references cited by second hop· second hop is a sample of the most-cited connectionsReferences
- 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
- 1987Developing Buyer-Seller Relationships9,139 cited
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- 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
- 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
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- 1993Factors Affecting Trust in Market Research Relationships3,649 cited
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- 1992The Changing Role of Marketing in the Corporation2,773 cited
- 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
- 1995The Structure of Commitment in Exchange2,238 cited
- 1994Interorganizational Governance in Marketing Channels2,210 cited
- 1990Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships2,111 cited
- 1995An Integrated Model of Buyer-Seller Relationships
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