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Children and Attitude toward the Brand: A New Measurement Scale · Study

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ArticleChildren and Attitude toward the Brand: A New Measurement Scale

Claude Pecheux1999

Article1999

Children and Attitude toward the Brand: A New Measurement Scale

Claude Pecheux · Christian M. Derbaix

80 citations·0/0 files stored·Journal of Advertising Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

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2010How are Children's Attitudes Toward Ads and Brands Affected by Gender-Related Content in Advertising?2003Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging 2006Family communication and parental influence on children's brand attitudes 2012Think-Aloud Process Superior to Thought-Listing in Increasing Children's Critical Processing of Advertising 2017Transferring game attitudes to the brand: persuasion from age 6 to 14 2024Exploring the impact of the adaptive gamified assessment on learners in blended learning 2014Product placement and the promotion of healthy food to pre-adolescents 2015To brand or to rebrand: Investigating the effects of rebranding on brand equity and consumer attitudes

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Year1999

Typearticle

Published1999-07-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations80

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW163576229

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