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Cited by

• 2010How are Children's Attitudes Toward Ads and Brands Affected by Gender-Related Content in Advertising?66 cited
• 2003Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging60 cited
• 2006Family communication and parental influence on children's brand attitudes54 cited
• 2017Transferring game attitudes to the brand: persuasion from age 6 to 1450 cited
• 2012Think-Aloud Process Superior to Thought-Listing in Increasing Children's Critical Processing of Advertising50 cited
• 2024Exploring the impact of the adaptive gamified assessment on learners in blended learning46 cited
• 2014Product placement and the promotion of healthy food to pre-adolescents43 cited
• 2015To brand or to rebrand: Investigating the effects of rebranding on brand equity and consumer attitudes40 cited
• 2004Trends and Development in Standardization Adaptation Research40 cited
• 2012Views of children and parents on limiting unhealthy food, drink and alcohol sponsorship of elite and children's sports39 cited
• 2012Consumers’ Attitude towards Branded Apparels: Gender Perspective37 cited
• 2015Celebrity endorsements and women consumers in India: how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency36 cited
• 2013Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis