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Marketing in Small Firms: The Case of Slovenia
16 references·0 citing·49 second hop
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References

  • 2002Qualitative research & evaluation methods15,582 cited
  • 1994Book Review: Marketing Research: An Applied Orientation7,087 cited
  • 2011Purposeful Sampling in Qualitative Research Synthesis2,886 cited
  • 2014Qualitative Interview Design: A Practical Guide for Novice Investigators1,722 cited
  • 2005Creating a Firm-Level Dynamic Capability through Capitalizing on Market Orientation and Innovativeness703 cited
  • 2001SME marketing in practice585 cited
  • 1995Marketing and entrepreneurship in SMEs : An innovative approach534 cited
  • 2008The Evolution and Development of Entrepreneurial Marketing471 cited
  • 2000Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing383 cited
  • 2013Small business performance: business, strategy and owner‐manager characteristics372 cited
  • 2009Innovative marketing in SMEs314 cited
  • 2000The Development and Impact of Marketing Capabilities in Central Europe245 cited
  • 2001A multidimensional study of the key determinants of effective SME marketing activity: Part 1239 cited
  • 2003Issues which Impact upon Marketing in the Small Firm224 cited
  • 2000Marketing at the Interface: Not ‘What’ but ‘How’

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218 cited
  • 2011Entrepreneurial and SME marketing195 cited
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