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The Development and Impact of Marketing Capabilities in Central Europe · Study

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ArticleThe Development and Impact of Marketing Capabilities in Central Europe

John Fahy2000

Article2000

The Development and Impact of Marketing Capabilities in Central Europe

John Fahy · Graham John Hooley · Tony Cox · József Berács · Krzysztof Fonfara · Boris Snoj

245 citations·0/0 files stored·Journal of International Business Studies

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International Business and FDI Marketing and Advertising Strategies Innovation and Knowledge Management

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References

2004Firm resources and sustained competitive advantage 1997Dynamic capabilities and strategic management 1994The Commitment-Trust Theory of Relationship Marketing 1991The Competitive Advantage of Nations 1992The balanced scorecard : measures that drive performance 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Market Orientation: Antecedents and Consequences 2000What is strategy

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2017Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective 2009Managing Joint Ventures 2017Marketing Capabilities in International Marketing 2007The effects of customer and competitor orientations on performance in global markets: a contingency analysis 2004Developing acquired foreign subsidiaries: the experience of MNES in transition economies 2002How does market orientation contribute to service firm performance?

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1999Strategic Marketing and the Resource Based View of the Firmarticle · 15 shared references 2002A resource-based analysis of sustainable competitive advantage in a global environmentarticle · 14 shared references 1999Marketing Capabilities and Firm Performance: A Hierarchical Modelarticle · 12 shared references 2005Effects of market orientation on business strategic behaviourarticle · 12 shared references 1998Marketing and competitive performance: an empirical studyarticle · 11 shared references 2004The Resource-Advantage Theory of Competitionchapter · 11 shared references

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Year2000

Typearticle

Published2000-03-01

VenueJournal of International Business Studies

ISSN-L0047-2506

Languageen

Citations245

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1057/palgrave.jibs.8490907

openalex_workW2040595608

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2016Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power

2010The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms