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The Development and Impact of Marketing Capabilities in Central Europe

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References

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1990Causal Ambiguity, Barriers to Imitation, and Sustainable Competitive Advantage2,693 cited

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2002How does market orientation contribute to service firm performance?198 cited
2016Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power185 cited
2010The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms164 cited
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2005The resource underpinnings of competitive positions134 cited
2005Market orientation and marketing practice in a developing economy123 cited
2003Post‐Acquisition Restructuring as Evolutionary Process*118 cited
2011Performance implications of market orientation, marketing resources, and marketing capabilities117 cited
2004Globalization, Marketing Resources, and Performance: Evidence From China117 cited
2008Contextualizing experience effects in international business: A study of ownership strategies116 cited
2017The influence of relational capability and marketing capabilities on the export performance of emerging market firms113 cited