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Adoption and Use of Social Media in Small and Medium-Sized Enterprises
4 references·16 citing·53 second hop
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(1992)Using thematic analysis in psychology (2006)The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers (2020)Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator (2022)
this work references cited by second hop

References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2010A case study of micro-blogging in the enterprise196 cited
  • 2007Crossing Boundaries: A Case Study of Employee Blogging163 cited
  • 2010Network Externalities and Technology Use: A Quantitative Analysis of Intraorganizational Blogs145 cited

Cited by

  • 2015Factors influencing the use of social media by SMEs and its performance outcomes536 cited
  • 2017Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE188 cited
  • 2017Social media as a resource in SMEs’ sales process168 cited
  • 2017Exploring the effect of user engagement in online brand communities: Evidence from Twitter148 cited
  • 2017Social media, open innovation & HRM: Implications for performance130 cited
  • 2015Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review126 cited
  • 2016Entrepreneurs’ use of internet and social media applications96 cited
  • 2024The Adoption of Digital Technologies by Small and Medium-Sized Enterprises for Sustainability and Value Creation in Pakistan: The Application of a Two-Staged Hybrid SEM-ANN Approach80 cited
  • 2018A Taxonomy of SME E-Commerce Platforms Derived from a Market-Level Analysis62 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2015From Top to Bottom59 cited
  • 2020Potential of digital technologies in academic entrepreneurship – a study54 cited
  • 2016Understanding the determinants of social network sites adoption at firm level: A mixed methodology approach52 cited
  • 2016Social Collaboration and Gamification52 cited
  • 2018“Thanks for sharing”—Identifying users’ roles based on knowledge contribution in Enterprise Social Networks45 cited
  • 2016Factors affecting the use of wiki to manage knowledge in a small company39 cited
  • 2017ITIL perspective on enterprise social media31 cited