SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Green Banking: A Service Product Innovation In Brand Image Enhancement Through The Marketing Mix
9 references·0 citing·36 second hop
Green Banking: A Service Product Innovation In Brand Image Enhancement Through The Marketing Mix (2015)Green Banking: A Service Product Innovati…The Effect of Services Marketing Mix Elements on Customer-Based Brand Equity: An Empirical Study on Mobile Telecom Service Recipients in Jordan (2013)The Effect of Services Market…Green Banking Strategies: Sustainability through Corporate Entrepreneurship (2013)Green Banking Strategies: Sus…The Relationship between Brand-Building Factors and Branding Benefits in Commercial Banks Operating in Jordan: An Empirical Investigation of Managers' Perspectives (2010)The Relationship between Bran…Dasar-dasar Public Relations (2010)Dasar-dasar Public RelationsThe Effects of Marketing Mix Elements on Service Brand Equity (2009)The Effects of Marketing Mix …Membangun citra perusahaan (2004)Membangun citra perusahaanAn Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Business ethics in banking (1989)Business ethics in bankingConsumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Whence Consumer Loyalty? (1999)The Relationship Variables to Celebrity Endorsement and Brand Equity: A Comprehensive Review (2015)Effectiveness of Print Media Marketing in Digital Age: A Study on Indian Telecommunication Industry (2021)The effects on service value and customer retention by integrating after sale service into the traditional marketing mix model of clothing store brands in China (2021)Marketing Research (1970)Marketing Research: An Applied Orientation (1994)Building Strong Brands (1995)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Implementing Entrepreneurial Ideas: The Case for Intention (1988)ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS. (1991)A Paradigm of Entrepreneurship: Entrepreneurial Management (2007)A Scientometric analysis of literature on Green Banking (1995-March 2019) (2020)Exploring sustainability and green banking disclosures: a study of banking sector (2021)Green banking and sustainability – a review (2022)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Principles and Practice of Structural Equation Modeling (1998)Inking Perceived Ethical Climate to Performance Outcomes: The Mediating Role of Job Embeddedness (2013)Market strategy development and innovation to strengthen consumer-based equity: The case of Brazilian airlines (2018)Are Ethical Banks Different? A Comparative Analysis Using the Radical Affinity Index (2011)Vive la Différence: Social Banks and Reciprocity in the Credit Market (2013)The Trust Triangle: Laws, Reputation, and Culture in Empirical Finance Research (2019)The Loyalty Model of Private University Student (2014)Penggunaan Website Dan Media Sosial Dalam Membangun Citra Positif Perguruan Tinggi (2018)Peran Humas Dalam Meningkatkan Citra Positif Pada Badan Pengembangan Sumber Daya Manusia (BPSDM) Provinsi Jawa Timur (2020)Citra Basarnas Medan dalam Pencarian dan Pertolongan Korban Tenggelamnya Kapal Sinar Bangun pada Keluarga Korban di Kecamatan Simanindo (2019)PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PRODUK SMARTPHONE XIAOMI (STUDI KASUS DI JAKARTA BARAT) (2019)Apakah Kepercayaan Memediasi Pengaruh Reputasi Bank dan Religiusitas Terhadap Purchase Intention? (2021)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2010Dasar-dasar Public Relations182 cited
  • 2013Green Banking Strategies: Sustainability through Corporate Entrepreneurship117 cited
  • 1989Business ethics in banking87 cited
  • 2004Membangun citra perusahaan70 cited
  • 2013The Effect of Services Marketing Mix Elements on Customer-Based Brand Equity: An Empirical Study on Mobile Telecom Service Recipients in Jordan38 cited
  • 2009The Effects of Marketing Mix Elements on Service Brand Equity28 cited
  • 2010The Relationship between Brand-Building Factors and Branding Benefits in Commercial Banks Operating in Jordan: An Empirical Investigation of Managers' Perspectives7 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work