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The Marketing Planning Workbook
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The Marketing Planning Workbook (1996)The Marketing Planning WorkbookTackling implementation impediments to marketing planning (2002)Tackling implementation imped…Barriers impeding effective implementation of marketing plans – a training agenda (2002)Barriers impeding effective i…How marketing planning builds internal networks (1997)How marketing planning builds…People and processes in marketing planning: The benefits of controlling implementation (1996)People and processes in marke…Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level (1990)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Choosing Strategies for Change (1989)Marketing Concepts and Strategies (1989)Marketing : concepts and strategies (1991)Diagnosing and treating operational and implementation barriers in synoptic marketing planning (2007)Implementation of new segments in small- and medium-sized enterprises (SMEs) (2022)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The new marketing—Developing long-term interactive relationships (1987)In search of market orientation (2004)The role of the marketing strategy process in the innovativeness-performance relationship of SMEs (2017)Competitive advantage, creating and sustaining superior performance (1985)The Commitment-Trust Theory of Relationship Marketing (1994)Electronic Commerce Adoption in Small to Medium Enterprises (SMEs) (2004)
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  • 2002Barriers impeding effective implementation of marketing plans – a training agenda26 cited
  • 1996People and processes in marketing planning: The benefits of controlling implementation24 cited
  • 1997How marketing planning builds internal networks21 cited
  • 2002Tackling implementation impediments to marketing planning17 cited

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