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Factor Analysis of Variables Affecting e-Marketing Adoption by UK Independent Hotels · Study

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ChapterFactor Analysis of Variables Affecting e-Marketing Adoption by UK Independent Hotels

Wai Mun Lim2010

Chapter2010

Factor Analysis of Variables Affecting e-Marketing Adoption by UK Independent Hotels

14 citations·0/0 files stored·Springer eBooks

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Technology Adoption and User Behaviour Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1980Understanding Attitudes and Predicting Social Behavior 2013A First Course in Factor Analysis 2002Why do people use information technology? A critical review of the technology acceptance model 1981Qualitative Evaluation Methods 1992Management research: An introduction 1996Development and Validation of TQM Implementation Constructs 1998Strategic use of information technologies in the tourism industry

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Year2010

Typechapter

Published2010-01-01

VenueSpringer eBooks

Languageen

Citations14

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1007/978-3-211-99407-8_4

openalex_workW170176659

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