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The theoretical and philosophical underpinnings of relationship marketing

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References

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2005Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign170 cited
2011A Conceptual Framework for Understanding Relationships Between Sport Consumers and Sport Organizations: A Relationship Quality Approach164 cited
2007Kotler and Borden are not dead: myth of relationship marketing and truth of the 4Ps147 cited

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2005

Relationship marketing: schools of thought and future research directions

131 cited

2003Mature relationships: Why does relational orientation turn into transaction orientation?130 cited

1998Towards an ecological collaborative relationship management A “co‐opetive” perspective122 cited

2006Brands and political loyalty113 cited

2000Relationship Marketing — Some Reflections on the State-of-the-Art of the Relational Concept111 cited

2010Perceived justice of service recovery strategies: Impact on customer satisfaction and quality relationship104 cited

2009Relationship marketing research (1994‐2006)103 cited

2003Jumped, Pushed or Forgotten? Approaches to Dissolution80 cited

2007Buyer satisfaction with relational exchange across the relationship lifecycle77 cited

2015Linking key account management practices to performance outcomes68 cited

2004Contemporary marketing practice: theoretical propositions and practical implications63 cited

2005Executive Insights: Relationship Formation in International Joint Ventures: Insights from Australian–Malaysian International Joint Ventures59 cited

2006Success factors in key accounts58 cited