References

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• 1988Possessions and the Extended Self9,050 cited
• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
• 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
• 2010Satisfaction: a behavioral perspective on the consumer6,042 cited
• 1990Zero defections: quality comes to services.5,373 cited
• 1991Managing Brand Equity3,818 cited
• 1996Measuring Brand Equity Across Products and Markets3,591 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 2014Satisfaction: A Behavioral Perspective on the Consumer3,003 cited
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• 2006Some antecedents and outcomes of brand love2,282 cited
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• 2007Strategic Brand Management1,706 cited