SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Wanted: A History of Advertising · Study

WorkWanted: A History of Advertising

Richard W. Pollay1978

Work1978

Wanted: A History of Advertising

Richard W. Pollay

14 citations·0/0 files stored·Journal of Advertising Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

American History and Culture Marketing and Advertising Strategies Advertising and Communication Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 14 citations exist upstream.

References

1992The image : a guide to pseudo-events in America 1977Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture 1964Confessions of an Advertising Man 2000The History and Development of Advertising 1965The shocking history of advertising 1967The Changing Concept of “Human Nature” in the Literature of American Advertising 1976The Prejudice against Marketing 1972An American Courtship: psychologists and Advertising Theory in the progressive era

Cited by

1981A Comparative Study of Advertising in Canada, the United Kingdom and Turkey

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1993Advertising Research in the Pre-Depression Years: A Cultural Historyarticle · 4 shared references 2005One Hundred Years of Humor in American Advertisingarticle · 3 shared references 2011The subsiding sizzle of advertising historyarticle · 3 shared references 1990The “culture” of J. Walter Thompson, 1915–1925article · 3 shared references 1994Interpretations of tourism as commodityarticle · 2 shared references 1984Public Attitudes towards Advertisingarticle · 2 shared references

Details

Year1978

Typeother

Published1978-10-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations14

Files0 public / 0

ShelfAmerican History and Culture

Identifiers

doi10.1080/00218499.1978.12518996

openalex_workW174266269

Links

Imported from OpenAlex (CC0) — nothing here is generated.