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The relationship between marketing mix and customer decision-making over travel agents: an empirical study

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References

1964The Concept of the Marketing Mix961 cited
1994Marketing Management: An Asian Perspective565 cited
1996Principles and Practice of Marketing424 cited
2003Travel agents as facilitators or inhibitors of travel: perceptions of people with disabilities269 cited
1988A preface to marketing management68 cited

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2020Pengaruh Variabel Harga dan Citra Perusahaan terhadap Keputusan Pembelian Produk Wingsfood13 cited
2015Effect of Product Quality Perception, Trust, and Brand Image on Generic Drug Buying Decision and Consumer Satisfaction of Hospital Patients in East Kalimantan13 cited
2019The influence of airlines marketing mix elements on passengers purchasing decision-making: the case of FSCs and LCCs.12 cited

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2019

Increasing Purchase Decisions on Palm Oil Seeds Through Marketing Mix and Trust

9 cited