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Exploring Electronic Word-of-Mouth (eWOM) in The Consumer Purchase Decision-Making Process: The Case of Online Holidays – Evidence from United Kingdom (UK) Consumers
16 references·0 citing·43 second hop
Exploring Electronic Word-of-Mouth (eWOM) in The Consumer Purchase Decision-Making Process: The Case of Online Holidays – Evidence from United Kingdom (UK) Consumers (2015)Exploring Electronic Word-of-Mouth (eWOM)…Social Media in Tourism and Hospitality: A Literature Review (2013)Social Media in Tourism and H…Role of social media in online travel information search (2009)Role of social media in onlin…The impact of electronic word‐of‐mouth (2008)The impact of electronic word…The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)The Effect of On-Line Consume…Ethnography (2007)EthnographyElectronic word-of-mouth in hospitality and tourism management (2007)Electronic word-of-mouth in h…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Integrating quantitative and qualitative research: how is it done? (2006)Integrating quantitative and …The influence of online product recommendations on consumers’ online choices (2004)The influence of online produ…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Research Methods for Business Students (2000)Research Methods for Business…Doing Your Research Project: A Guide for First-Time Researchers in Education and Social Science (1993)Doing Your Research Project: …Ethnography: Principles and Practice (1983)Ethnography: Principles and P…Snowball Sampling: Problems and Techniques of Chain Referral Sampling (1981)Snowball Sampling: Problems a…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Role of Product-Related Conversations in the Diffusion of a New Product (1967)Role of Product-Related Conve…Content Analysis: An Introduction to its Methodology. (1984)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)The impact of online reviews on hotel booking intentions and perception of trust (2011)Motivations for sharing tourism experiences through social media (2014)Content Analysis: An Introduction to Its Methodology (2019)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)A New Product Growth for Model Consumer Durables (1969)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Theoretical Sensitivity: Advances in the Methodology of Grounded Theory (1978)Sampling hard to reach populations (1997)Snowball sampling: using social networks to research non‐heterosexual women (2005)Defining digital transformation: Results from expert interviews (2019)The psychology of interpersonal relations. (1958)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Toward a Conceptual Framework for Mixed-Method Evaluation Designs (1989)Mixed Methodology: Combining Qualitative and Quantitative Approaches (1999)Research design: qualitative, quantitative, and mixed methods approaches (2003)Barriers to Integrating Quantitative and Qualitative Research (2007)How to Construct a Mixed Methods Research Design (2017)Improving the content validity of the mixed methods appraisal tool: a modified e-Delphi study (2019)Medical Innovation: A Diffusion Study. (1967)Word-of-Mouth Communication and Social Learning (1995)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)What Makes Online Content Viral? (2011)The role of music in adolescents' mood regulation (2006)Survey response rate levels and trends in organizational research (2008)TWO CRITERIA FOR GOOD MEASUREMENTS IN RESEARCH: VALIDITY AND RELIABILITY (2017)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Methods of data collection in qualitative research: interviews and focus groups (2008)Now I see it, now I don’t: researcher’s position and reflexivity in qualitative research (2013)Informed Grounded Theory (2011)Social Media Ethnography: The Digital Researcher in a Messy Web (2012)Capturing Lived Experience: Methodological Considerations for Interpretive Phenomenological Inquiry (2020)
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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1983Ethnography: Principles and Practice7,740 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 2000Research Methods for Business Students5,592 cited
  • 1981Snowball Sampling: Problems and Techniques of Chain Referral Sampling5,482 cited
  • 2006Integrating quantitative and qualitative research: how is it done?3,353 cited
  • 2009Role of social media in online travel information search3,288 cited
  • 2007Electronic word-of-mouth in hospitality and tourism management3,132 cited
  • 2007Ethnography2,117 cited
  • 2007The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement2,115 cited
  • 1967Role of Product-Related Conversations in the Diffusion of a New Product1,809 cited
  • 2004The influence of online product recommendations on consumers’ online choices1,584 cited
  • 2013Social Media in Tourism and Hospitality: A Literature Review1,554 cited
  • 1993Doing Your Research Project: A Guide for First-Time Researchers in Education and Social Science

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1,525 cited
  • 2008The impact of electronic word‐of‐mouth1,369 cited
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