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Is Customer Relationship Management a Success Factor in Electronic Commerce · Study

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ArticleIs Customer Relationship Management a Success Factor in Electronic Commerce

Detlef Schoder2004

Article2004

Is Customer Relationship Management a Success Factor in Electronic Commerce

Detlef Schoder · Nils Madeja

68 citations·0/0 files stored·Journal of electronic commerce research

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Customer Service Quality and Loyalty Digital Marketing and Social Media Customer churn and segmentation

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988On the Evaluation of Structural Equation Models 1980Significance tests and goodness of fit in the analysis of covariance structures.1991Structural Equations with Latent Variables.1979Review of Psychometric theory (2nd ed.).2001Value creation in E‐business 1993‘How Did They Get My Name?”: An Exploratory Investigation of Consumer Attitudes Toward Secondary Information Use 2002Implementation Team Responsiveness and User Evaluation of Customer Relationship Management: A Quasi-Experimental Design Study of Social Exchange Theory

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2010Critical factors underpinning the e-CRM activities of SMEs 2009Investigating the e‐CRM activities of Irish SMEs 2010Organisational justice and customer citizenship behaviour of retail industries 2010Internet Technologies, ECRM Capabilities, and Performance Benefits for SMEs: An Exploratory Study 2005INTERNET TECHNOLOGY: THE STRATEGIC IMPERATIVE

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Year2004

Typearticle

Published2004-01-01

VenueJournal of electronic commerce research

ISSN-L1526-6133

Languageen

Citations68

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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openalex_workW175580596

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2011

Electronic Customer Relationship Management Performance: Its Impact on Loyalty from Customers’ Perspectives

2005Assessing the Levels of Knowledge Transfer Within e-Commerce Websites of Tourist Organisations in Africa.

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