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Communicating Brand Personality - The Moderating Role of Human Personality
16 references·0 citing·41 second hop
Communicating Brand Personality - The Moderating Role of Human Personality (2009)Communicating Brand Personality - The Mod…Personality in Adulthood (2003)Personality in AdulthoodThe Big Five Trait taxonomy: History, measurement, and theoretical perspectives. (1999)The Big Five Trait taxonomy: …Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)THE BIG FIVE PERSONALITY DIME…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…Attitudes, Personality and Behavior (1988)Attitudes, Personality and Be…Communication and Persuasion (1986)Communication and PersuasionCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Personal involvement as a determinant of argument-based persuasion. (1981)Personal involvement as a det…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Trait-names: A psycho-lexical study. (1936)Trait-names: A psycho-lexical…An alternative "description of personality": The Big-Five factor structure. (1990)An Introduction to the Five‐Factor Model and Its Applications (1992)Handbook of Positive Psychology (2001)A very brief measure of the Big-Five personality domains (2003)Individual differences in two emotion regulation processes: Implications for affect, relationships, and well-being. (2003)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Handbook of Industrial and Organizational Psychology. (1977)Validation of the five-factor model of personality across instruments and observers. (1987)Personality Structure: Emergence Of The 5-Factor Model (1990)Grit: Perseverance and passion for long-term goals. (2007)Developing Buyer-Seller Relationships (1987)Possessions and the Extended Self (1988)Basics of Qualitative Research (1992)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Self-Perception Theory (1972)Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. (1979)The Elaboration Likelihood Model of Persuasion (1986)The role of transportation in the persuasiveness of public narratives. (2000)Communication And Persuasion (2017)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The theory of planned behavior (1991)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 1 (2002)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)
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References

  • 1991THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS9,122 cited
  • 1999The Big Five Trait taxonomy: History, measurement, and theoretical perspectives.7,993 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,650 cited
  • 1997Dimensions of Brand Personality7,380 cited
  • 1988Attitudes, Personality and Behavior6,824 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,795 cited
  • 1986Communication and Persuasion5,382 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,725 cited
  • 1996Measuring Brand Equity Across Products and Markets3,631 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,263 cited
  • 2003Personality in Adulthood2,795 cited
  • 1936Trait-names: A psycho-lexical study.2,179 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes

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  • 1981Personal involvement as a determinant of argument-based persuasion.2,036 cited
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