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Loyal Now, but Not Forever! A Study of Narcissism and Male Consumer-Brand Relationships
16 references·15 citing·41 second hop
Loyal Now, but Not Forever! A Study of Narcissism and Male Consumer-Brand Relationships (2013)Loyal Now, but Not Forever! A Study of Na…WEIRD languages have misled us, too [Comment on Henrich et al.] (2010)WEIRD languages have misled u…The weirdest people in the world? (2010)The weirdest people in the wo…Consumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…Brand Community (2001)Brand CommunityThreatened egotism, narcissism, self-esteem, and direct and displaced aggression: Does self-love or self-hate lead to violence? (1998)Threatened egotism, narcissis…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Models of the self: Self-construals and gender. (1997)Models of the self: Self-cons…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Relation of threatened egotism to violence and aggression: The dark side of high self-esteem. (1996)Relation of threatened egotis…A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation (1992)A Consumer Values Orientation…Possessions and the Extended Self (1988)Possessions and the Extended …A principal-components analysis of the Narcissistic Personality Inventory and further evidence of its construct validity. (1988)A principal-components analys…Materialism: Trait Aspects of Living in the Material World (1985)Materialism: Trait Aspects of…The Meaning of Things (1981)The Meaning of ThingsThe Interpretation of Cultures: Selected Essays (1974)The Interpretation of Culture…This brand is who I am… or is it? 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References

  • 2010The weirdest people in the world?12,599 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 2010WEIRD languages have misled us, too [Comment on Henrich et al.]4,076 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2001Brand Community3,994 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 1974The Interpretation of Cultures: Selected Essays3,524 cited
  • 1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation3,378 cited
  • 1988A principal-components analysis of the Narcissistic Personality Inventory and further evidence of its construct validity.3,164 cited
  • 1997Models of the self: Self-construals and gender.2,599 cited
  • 1981The Meaning of Things2,503 cited
  • 1996Relation of threatened egotism to violence and aggression: The dark side of high self-esteem.2,378 cited
  • 1998Threatened egotism, narcissism, self-esteem, and direct and displaced aggression: Does self-love or self-hate lead to violence?2,114 cited

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  • 1985Materialism: Trait Aspects of Living in the Material World1,964 cited
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    • 2022This brand is who I am… or is it? Examining changes in motivation to maintain brand attachment20 cited
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    • 2015Agency and Communion as a Framework to Understand Consumer Behavior15 cited
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