SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
What Is So Special About Media Branding? Peculiarities and Commonalities of a Growing Research Area
11 references·5 citing·28 second hop
What Is So Special About Media Branding? Peculiarities and Commonalities of a Growing Research Area (2015)What Is So Special About Media Branding? …The Product and the Brand (2012)The Product and the BrandHandbook of media management and economics (2006)Handbook of media management …Unique Characteristics and Business Dynamics of Media Products (2005)Unique Characteristics and Bu…Issues in Marketing and Branding (2005)Issues in Marketing and Brand…Commercialism and Newspaper Quality (2004)Commercialism and Newspaper Q…Understanding Media Economics (2002)Understanding Media EconomicsThe Forms of Capital (2002)The Forms of CapitalConsumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Media Performance: Mass Communication and the Public Interest (1993)Media Performance: Mass Commu…Media performance: mass communication and the public interest (1992)Media performance: mass commu…Handbook of Theory and Research for the Sociology of Education. (1987)Handbook of Theory and Resear…Revenue diversification strategies of online news organisations: subscriptions and memberships (2023)Revenue diversification strat…Non-journalistic competitors of news media brands on Google and YouTube: From solid competition to a liquid media market (2020)Non-journalistic competitors …Strategic Media Entrepreneurship (2018)Strategic Media Entrepreneurs…Searching for public value in innovation coordination: How the Eurovision Song Contest was used to innovate the public service media model in Estonia (2018)Searching for public value in…Demographic differences in perceptions of media brand personality: a multilevel analysis (2017)Demographic differences in pe…Creative industries: contracts between art and commerce (2000)Entertainment industry economics: a guide for financial analysis (2007)A Competence Portfolio for Professionals in the Creative Industries (2013)Learning Organization in Greek Advertising and Media Industry: A Way to Face Crisis and Gain Sustainable Competitive Advantage (2014)Socially Responsible Human Resource Management: A Systematic Literature Review and Research Agenda (2022)The Brand Management Crisis Facing the Business of Journalism (2011)Native Advertising, or How to Stretch Editorial to Sponsored Content Within a Transmedia Branding Era (2015)The Emergence and Development of News Fact-checking Sites (2015)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Social Capital: Prospects for a New Concept (2002)Community Resilience as a Metaphor, Theory, Set of Capacities, and Strategy for Disaster Readiness (2007)Assessing the Democratic Debate: How the News Media Frame Elite Policy Discourse (2001)In Search of a Standard: four models of democracy and their normative implications for journalism (2005)News media trust and its impact on media use: toward a framework for future research (2020)Understanding the Global Journalist: a hierarchy-of-influences approach (2001)Online satisfaction, trust and loyalty, and the impact of the offline parent brand (2008)MARKET DEFINITION IN TWO-SIDED MARKETS: THEORY AND PRACTICE (2014)A Textbook of Cultural Economics (2019)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER (2003)Destination image and destination personality: An application of branding theories to tourism places (2006)Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend (2009)Social Capital: Its Origins and Applications in Modern Sociology (1998)Uphill or Downhill? Locating the Firm on a Profit Function (2007)The New “Media Affect” and the Crisis of Representation for Political Communication (2011)Dimensions and Indicators of the Information Quality in Digital Media (2016)
this work references cited by second hop

References

  • 1987Handbook of Theory and Research for the Sociology of Education.15,142 cited
  • 2002The Forms of Capital13,914 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1993Media Performance: Mass Communication and the Public Interest812 cited
  • 1992Media performance: mass communication and the public interest703 cited
  • 2012The Product and the Brand566 cited
  • 2002Understanding Media Economics433 cited
  • 2004Commercialism and Newspaper Quality171 cited
  • 2005Unique Characteristics and Business Dynamics of Media Products99 cited
  • 2006Handbook of media management and economics93 cited
  • 2005Issues in Marketing and Branding86 cited

Cited by

  • 2018Strategic Media Entrepreneurship21 cited
  • 2020Non-journalistic competitors of news media brands on Google and YouTube: From solid competition to a liquid media market18 cited
  • 2017Demographic differences in perceptions of media brand personality: a multilevel analysis14 cited
  • 2018Searching for public value in innovation coordination: How the Eurovision Song Contest was used to innovate the public service media model in Estonia

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

12 cited
  • 2023Revenue diversification strategies of online news organisations: subscriptions and memberships12 cited