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Non-profit Organizations' Practices and Perceptions of Advertising: Implications for Advertisers
11 references·0 citing·49 second hop
Non-profit Organizations' Practices and Perceptions of Advertising: Implications for Advertisers (1998)Non-profit Organizations' Practices and P…Campaign Advertisements Versus Television News as Sources of Political Issue Information (1995)Campaign Advertisements Versu…Ethical Judgments of Political Television Commercials as Predictors of Attitude toward the Ad (1994)Ethical Judgments of Politica…Social marketing: strategies for changing public behavior (1990)Social marketing: strategies …An Exploration of Voter Responses to Political Advertisements (1989)An Exploration of Voter Respo…STRATEGIES FOR SUCCESS FROM THE POLITICAL MARKETERS (1988)STRATEGIES FOR SUCCESS FROM T…Marketing Government and Social Services (1987)Marketing Government and Soci…Use of Labeling and Assertions of Dependency in Appeals for Consumer Support (1985)Use of Labeling and Assertion…Advertising and Publicity Programs in the Executive Branch of the National Government: Hustling or Helping the People? (1982)Advertising and Publicity Pro…Problems and Challenges in Social Marketing (1981)Problems and Challenges in So…The Marketing of Social Causes: The First 10 Years (1980)The Marketing of Social Cause…Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap (1979)Marketing Communications in N…The People's Choice (1945)Beliefs, Attitudes, and Values. (1969)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)A Theoretical Model for the Study of Product Importance Perceptions (1983)The link between green purchasing decisions and measures of environmental consciousness (1996)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)The Measurement of Meaning (1957)Measuring the hedonic and utilitarian sources of consumer attitudes (1991)Cognitive Responses to Negative and Comparative Political Advertising (2002)The influence of religion on attitudes towards the advertising of controversial products (2004)Candidates Make Good Friends: An Analysis of Candidates' Uses of Facebook (2008)Advances in Consumer Research (2025)Society and the Adolescent Self-Image (1965)Altruism: An examination of the concept and a review of the literature. (1970)Understanding Attitudes and Predicting Social Behavior (1980)Social desirability bias: A neglected aspect of validity testing (2000)Consumer response to social entrepreneurship: the case of the Big Issue in Scotland (2002)Main drivers of crowdfunding success: a conceptual framework and empirical analysis (2012)Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach to Planned Social Change (1971)The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment (1999)Marketing Social Marketing in the Social Change Marketplace (2002)Risk Communication for Public Health Emergencies (2007)Merchandising Commodities and Citizenship on Television (1951)Aesthetics, Ideologies and the Limits of the Marketing Concept (1983)Marketing, Scientific Progress, and Scientific Method (1983)Social marketing: A pathway to consumption reduction? (2008)Selective Exposure to Information: A Critical Review (1967)Mass Media and American Politics, by Doris A. Graber (1980)Common knowledge: news and the construction of political meaning (1993)New Perspectives and Evidence on Political Communication and Campaign Effects (2000)News vs. Entertainment: How Increasing Media Choice Widens Gaps in Political Knowledge and Turnout (2005)The Effects of Digital Media on Political Knowledge and Participation in Election Campaigns (2011)Advances in Consumer Research (1983)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Comparative versus Noncomparative Advertising: A Meta-Analysis (1997)The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment (2007)The Dimensions of Negative Messages (2008)A Reward/Measurement Model of Organizational Buying Behavior (1985)Relevance Lost: The Rise and Fall of Management Accounting (1987)Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences (1988)Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia (2010)Consumer responses to ecolabels (2010)Classifying Products Strategically (1986)The Predictive Validity of Alternative Approaches to Evaluating Quality of a Festival (1995)An Empirical Investigation of the Relationships Between Service Quality, Satisfaction and Behavioral Intentions among Visitors to a Wildlife Refuge (2002)Strategic analysis in political markets (1996)The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation (2001)The political marketing planning process: improving image and message in strategic target areas (2002)
this work references cited by second hop

References

  • 1990Social marketing: strategies for changing public behavior646 cited
  • 1981Problems and Challenges in Social Marketing312 cited
  • 1979Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap299 cited
  • 1980The Marketing of Social Causes: The First 10 Years256 cited
  • 1987Marketing Government and Social Services186 cited
  • 1989An Exploration of Voter Responses to Political Advertisements146 cited
  • 1995Campaign Advertisements Versus Television News as Sources of Political Issue Information134 cited
  • 1988STRATEGIES FOR SUCCESS FROM THE POLITICAL MARKETERS115 cited
  • 1994Ethical Judgments of Political Television Commercials as Predictors of Attitude toward the Ad77 cited
  • 1985Use of Labeling and Assertions of Dependency in Appeals for Consumer Support30 cited
  • 1982Advertising and Publicity Programs in the Executive Branch of the National Government: Hustling or Helping the People?11 cited

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