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Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”

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References

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2017From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment181 cited

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2021

Strategic approaches to augmented reality deployment by luxury brands

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2017Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury136 cited

2019Ambidextrous innovation orientation effected by the digital transformation133 cited

2017Constructing a typology of luxury brand consumption practices126 cited

2020Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram122 cited

2020Role of consumption values in the luxury brand experience: Moderating effects of category and the generation gap119 cited

2016An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context115 cited

2021Masstige strategies on social media: The influence on sentiments and attitude toward the brand98 cited

2018Understanding purchase determinants of luxury vintage products84 cited

2021The effect of social comparison orientation on luxury purchase intentions80 cited

2020Customization in Luxury Brands: Can Valentino Get Personal?78 cited

2022How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigation75 cited

2024Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands74 cited

2019Digital buying behavior: The role of regulatory fit and self‐construal in online luxury goods purchase intentions73 cited

2019Imperative challenge for luxury brands71 cited