Does Internal Marketing Influence Employee Loyalty? Evidence From the Ghanaian Banking Industry

Bedman Narteh · Raphael Odoom

48 citations0/0 files storedServices Marketing Quarterly

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Employee Performance and Management Customer Service Quality and Loyalty Job Satisfaction and Organizational Behavior

Abstract

Even though internal marketing has been a buzzword for over 25 years now, most of the literature has largely remained theoretical and few empirical studies, especially in sub-Saharan Africa, exist. Moreover, the relationship between internal marketing and employee loyalty has been underresearched. The current study explores the relationship between internal communication, reward systems, empowerment, organizational culture, training, and organizational commitment and their relationship with employee loyalty using 248 retail bank staff members. The results indicate that the internal marketing dimensions, with the exception of organizational culture, are significantly associated with employee loyalty. Managerial implications are also discussed.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 48 citations exist upstream.

References

1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 1996The Behavioral Consequences of Service Quality 1990A review and meta-analysis of the antecedents, correlates, and consequences of organizational commitment.1994Putting the Service-Profit Chain to Work 2000Marketing Research: An Applied Approach 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis 1988Communication and Control Processes in the Delivery of Service Quality 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Cited by

2018The Effect of Trust, Commitment, and Conflict Handling on Customer Retention: The Mediating Role of Customer Satisfaction 2023The interplay between internal communication, employee engagement, job satisfaction, and employee loyalty in higher education institutions in Vietnam 2019Effects of internal marketing on job satisfaction in the banking sector 2021Internal marketing: a review and future research agenda 2019Antecedents and outcomes associated with a sense of place toward the organization of Myanmar migrant workers in Thailand

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.