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Does Internal Marketing Influence Employee Loyalty? Evidence From the Ghanaian Banking Industry
16 references·16 citing·38 second hopsampled
Does Internal Marketing Influence Employee Loyalty? Evidence From the Ghanaian Banking Industry (2015)Does Internal Marketing Influence Employe…ERP implementation: a compilation and analysis of critical success factors (2007)ERP implementation: a compila…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…How to Develop Successful Hospitality Innovation (2005)How to Develop Successful Hos…TAKING EMPOWERMENT TO THE NEXT LEVEL: A MULTIPLE-LEVEL MODEL OF EMPOWERMENT, PERFORMANCE, AND SATISFACTION. (2004)TAKING EMPOWERMENT TO THE NEX…Taking Empowerment to the Next Level: A Multiple-Level Model of Empowerment, Performance, and Satisfaction (2004)Taking Empowerment to the Nex…The Effect of Management Commitment to Service Quality on Employees' Affective and Performance Outcomes (2003)The Effect of Management Comm…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…Advances in the internal marketing concept: definition, synthesis and extension (2000)Advances in the internal mark…Employee Satisfaction, Customer Loyalty, and Financial Performance (1998)Employee Satisfaction, Custom…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Putting the Service-Profit Chain to Work (1994)Putting the Service-Profit Ch…A review and meta-analysis of the antecedents, correlates, and consequences of organizational commitment. (1990)A review and meta-analysis of…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Communication and Control Processes in the Delivery of Service Quality (1988)Communication and Control Pro…An Applied Service Marketing Theory (1982)An Applied Service Marketing …The interplay between internal communication, employee engagement, job satisfaction, and employee loyalty in higher education institutions in Vietnam (2023)The interplay between interna…The impact of employee empowerment on organizational performance: A mediating role of employee engagement and organisational citizenship behaviour (2022)The impact of employee empowe…Leader Member Exchange, Nepotism, and Employee Loyalty as the Determinants of Organizational Sustainability in Small and Medium Enterprises in India (2022)Leader Member Exchange, Nepot…Determinants Influencing the Intention to Cause the Moral Hazard of Vietnam Commercial Banks’ Staff (2022)Determinants Influencing the …Internal marketing: a review and future research agenda (2021)Internal marketing: a review …Effects of internal marketing on strategic orientations in the banking sector (2021)Effects of internal marketing…RELATIONSHIP OF EMPLOYEE TRAINING, EMPLOYEE EMPOWERMENT, TEAM WORK WITH JOB SATISFACTION (2020)RELATIONSHIP OF EMPLOYEE TRAI…Lifelong learning as an employee retention tool. Comparative banking analysis (2020)Lifelong learning as an emplo…Improving employees’ performance through internal marketing and organizational learning: Mediating role of organizational innovation in an emerging market (2020)Improving employees’ performa…Banking Communications: A Perceptual Study of Customer Relations (2020)Banking Communications: A Per…Effects of internal marketing on job satisfaction in the banking sector (2019)Effects of internal marketing…Antecedents and outcomes associated with a sense of place toward the organization of Myanmar migrant workers in Thailand (2019)Antecedents and outcomes asso…The Effect of Trust, Commitment, and Conflict Handling on Customer Retention: The Mediating Role of Customer Satisfaction (2018)The Effect of Trust, Commitme…Internal Marketing: A Model for Implementation and Development (2018)Internal Marketing: A Model f…Why leadership style matters: a closer look at transformational leadership and internal marketing (2017)Why leadership style matters:…Strengthening graduate employee commitment through internal marketing in the South African retail banking industry (2017)Strengthening graduate employ…Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Coefficient Alpha and the Internal Structure of Tests (1951)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)An empirical assessment of the SERVQUAL scale (1992)The Commitment-Trust Theory of Relationship Marketing (1994)The Management of Customer-Contact Service Employees: An Empirical Investigation (1996)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)Statistical principles in experimental design. (1962)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Social Psychology of Organizations. (1979)Perceived organizational support: A review of the literature. (2002)Social Exchange Theory: An Interdisciplinary Review (2005)Intraclass correlations: Uses in assessing rater reliability. (1979)Self-efficacy mechanism in human agency. (1982)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)Empowering Leadership in Management Teams: Effects on Knowledge Sharing, Efficacy, And Performance (2006)Team Effectiveness 1997-2007: A Review of Recent Advancements and a Glimpse Into the Future (2008)A Cross-Level Perspective on Employee Creativity: Goal Orientation, Team Learning Behavior, and Individual Creativity (2009)Understanding Attitudes and Predicting Social Behavior (1980)Evolving to a New Dominant Logic for Marketing (2003)Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008)What Drives Social Commerce: The Role of Social Support and Relationship Quality (2011)Toward a theory of customer engagement marketing (2016)Developing Buyer-Seller Relationships (1987)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The value concept and relationship marketing (1996)Understanding Relationship Marketing Outcomes (2002)A Strategic Framework for Customer Relationship Management (2005)Universities in a competitive global marketplace (2006)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation (2018)Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level (1990)Measuring Service Quality in the Travel and Tourism Industry (1991)Web reviews influence on expectations and purchasing intentions of hotel potential customers (2013)
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References

  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1990A review and meta-analysis of the antecedents, correlates, and consequences of organizational commitment.6,114 cited
  • 1994Putting the Service-Profit Chain to Work3,732 cited
  • 2000Marketing Research: An Applied Approach2,660 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
  • 1988Communication and Control Processes in the Delivery of Service Quality2,030 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis1,996 cited
  • 2004TAKING EMPOWERMENT TO THE NEXT LEVEL: A MULTIPLE-LEVEL MODEL OF EMPOWERMENT, PERFORMANCE, AND SATISFACTION.839 cited
  • 1982An Applied Service Marketing Theory771 cited
  • 2004Taking Empowerment to the Next Level: A Multiple-Level Model of Empowerment, Performance, and Satisfaction652 cited
  • 2007ERP implementation: a compilation and analysis of critical success factors648 cited
  • 2000Advances in the internal marketing concept: definition, synthesis and extension646 cited
  • 1998Employee Satisfaction, Customer Loyalty, and Financial Performance616 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2003The Effect of Management Commitment to Service Quality on Employees' Affective and Performance Outcomes561 cited
  • 2005How to Develop Successful Hospitality Innovation430 cited
  • Cited by

    • 2018The Effect of Trust, Commitment, and Conflict Handling on Customer Retention: The Mediating Role of Customer Satisfaction96 cited
    • 2023The interplay between internal communication, employee engagement, job satisfaction, and employee loyalty in higher education institutions in Vietnam72 cited
    • 2019Effects of internal marketing on job satisfaction in the banking sector69 cited
    • 2021Internal marketing: a review and future research agenda47 cited
    • 2019Antecedents and outcomes associated with a sense of place toward the organization of Myanmar migrant workers in Thailand46 cited
    • 2021Effects of internal marketing on strategic orientations in the banking sector42 cited
    • 2020Improving employees’ performance through internal marketing and organizational learning: Mediating role of organizational innovation in an emerging market42 cited
    • 2017Why leadership style matters: a closer look at transformational leadership and internal marketing39 cited
    • 2022Leader Member Exchange, Nepotism, and Employee Loyalty as the Determinants of Organizational Sustainability in Small and Medium Enterprises in India35 cited
    • 2018Internal Marketing: A Model for Implementation and Development30 cited
    • 2020Banking Communications: A Perceptual Study of Customer Relations25 cited
    • 2022The impact of employee empowerment on organizational performance: A mediating role of employee engagement and organisational citizenship behaviour23 cited
    • 2020RELATIONSHIP OF EMPLOYEE TRAINING, EMPLOYEE EMPOWERMENT, TEAM WORK WITH JOB SATISFACTION12 cited
    • 2022Determinants Influencing the Intention to Cause the Moral Hazard of Vietnam Commercial Banks’ Staff7 cited
    • 2017Strengthening graduate employee commitment through internal marketing in the South African retail banking industry6 cited
    • 2020Lifelong learning as an employee retention tool. Comparative banking analysis4 cited