Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics

16 references·11 citing·47 second hop

FromToDepth

this work references cited by second hop

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
1991The Role of Sponsorship in the Marketing Communications Mix464 cited
2001Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity394 cited
2001Advertising and Promotion Leverage on Arts Sponsorship Effectiveness281 cited
1999Sport sponsorship as distinctive competence255 cited
2004Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport226 cited
2003Alliance portfolios: Designing and managing your network of business-partner relationships193 cited
1996Understanding the Sport Sponsorship Process from a Corporate Perspective180 cited
1997Achieving a Sustainable Competitive Advantage: A Resource-Based View of Sport Sponsorship155 cited
2006Consumer Awareness of Sponsorship at Grassroots Sport Events132 cited
1997Integrating sports sponsorship into the corporate marketing function: an international comparative study118 cited
2001Case study: The network approach to international sport sponsorship arrangement117 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2001Measuring the Effects of Sponsorships117 cited

1991The Links Between Objectives and Function in Organizational Sponsorship117 cited

Cited by

2013Impact of consumer involvement, emotions, and attitude toward Beijing Olympic Games on branding effectiveness of event sponsors38 cited
2010Sponsoring the Beijing Olympic Games32 cited
2011The Determinants of the Sports Team Sponsor's Brand Equity30 cited
2011Does sponsorship pay off? An examination of the relationship between investment in sponsorship and business performance26 cited
2014The impact of new, renewal and termination sponsorship announcements on share price returns25 cited
2018The effect of peer collaboration-based learning on enhancing English oral communication proficiency in MICE25 cited
2018See it and believe it? Conceptual model for exploring the recall and recognition of embedded advertisements of sponsors21 cited
2010A Comparison of American and Chinese Consumers’ Attitudes Toward Athlete Celebrity Endorsers18 cited
2018Sponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands17 cited
2015The sum of all fears: Stakeholder responses to sponsorship alliance risk11 cited
2014Patriot games? Determinants of responses to Chinese and foreign sponsors of the Beijing Olympics10 cited