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THE INFLUENCE OF PRICE DISCOUNT, BONUS PACK, AND IN-STORE DISPLAY ON IMPULSE BUYING DECISION IN HYPERMART KAIRAGI MANADO
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THE INFLUENCE OF PRICE DISCOUNT, BONUS PACK, AND IN-STORE DISPLAY ON IMPULSE BUYING DECISION IN HYPERMART KAIRAGI MANADO (2015)THE INFLUENCE OF PRICE DISCOUNT, BONUS PA…Impact of Sale Promotıon Technıques on Consumers' Impulse Buyıng Behavıour towards Apparels at Bangalore (2015)Impact of Sale Promotıon Tech…Impulse purchases of groceries in France and Sweden (2011)Impulse purchases of grocerie…In-store shopping environment and impulsive buying (2009)In-store shopping environment…Research Methods for Business (2008)Research Methods for BusinessPrinciples of Marketing, 11th Ed (2006)Principles of Marketing, 11th…Integrated Advertising, Promotion and Marketing Communications (2002)Integrated Advertising, Promo…The Significance of Impulse Buying Today (1962)The Significance of Impulse B…Increasing Vocational Education Decisions Through Social Media, and Price Reduction Through Brand Trusts (2021)Increasing Vocational Educati…The Buying Impulse (1987)Normative Influences on Impulsive Buying Behavior (1995)The Effect of Culture and Salespersons’ Retail Service Quality on Impulse Buying (2013)Compulsive buying: the role of earlier-in-life events and experiences (2015)Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments (2021)Excitement at the mall: Determinants and effects on shopping response (1998)Congruency of scent and music as a driver of in-store evaluations and behavior (2001)Research Methods in Business Studies: A Practical Guide (2010)The effects of personality, culture and store stimuli on impulsive buying behavior (2019)Moderating effect of hedonism on store environment-impulse buying nexus (2020)Research on the Impact of Marketing Strategy on Consumers’ Impulsive Purchase Behavior in Livestreaming E-commerce (2022)Online hotel booking: The effects of brand image, price, trust and value on purchase intentions (2015)THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY (2018)The Impact of Social Media on Learning Behavior for Sustainable Education: Evidence of Students from Selected Universities in Pakistan (2019)Sales Promotion: Concepts, Methods and Strategies (1990)Determining Segmentation in Sales Response across Consumer Purchase Behaviors (1998)The efficacy of sales promotions in UK supermarkets: a consumer view (2002)The Effect of Sales Promotion and Store Atmosphere on Hedonic Shopping Motivation and Impulsive Buying Behavior in Hypermart Manado City (2018)Influence of attitude on online impulse buying: perspective on marketing communication (2021)Colours and Price Offers: How Different Price Communications Can Affect Sales and Customers’ Perceptions (2022)Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity (2006)The role of corporate brand image in the selection of new subcontractors (2007)The meanings of branded products: A cross-national scale development and meaning assessment (2008)Time-inconsistent Preferences and Consumer Self-Control (1991)Impulse buying: Modeling its precursors (1998)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Survey research in operations management: a process‐based perspective (2002)A Systems Approach to Conduct an Effective Literature Review in Support of Information Systems Research (2006)Consensus measurement in Delphi studies (2012)Customer Satisfaction in the Restaurant Industry; Examining the Model in Local Industry Perspective (2014)Marketing mix of financial services from the customers perspective (2017)
this work references cited by second hop

References

  • 2008Research Methods for Business2,376 cited
  • 1962The Significance of Impulse Buying Today1,049 cited
  • 2002Integrated Advertising, Promotion and Marketing Communications286 cited
  • 2009In-store shopping environment and impulsive buying115 cited
  • 2011Impulse purchases of groceries in France and Sweden74 cited
  • 2006Principles of Marketing, 11th Ed54 cited
  • 2015Impact of Sale Promotıon Technıques on Consumers' Impulse Buyıng Behavıour towards Apparels at Bangalore32 cited

Cited by

  • 2021Increasing Vocational Education Decisions Through Social Media, and Price Reduction Through Brand Trusts13 cited

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