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Advertising content as a socialization agent: potential reinforcement of gender stereotypes
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Advertising content as a socialization agent: potential reinforcement of gender stereotypes (2006)Advertising content as a socialization ag…Socialization through the life cycle (2012)Socialization through the lif…Testing Stereotype Threat: Does Anxiety Explain Race and Sex Differences in Achievement? (2001)Testing Stereotype Threat: Do…Do role models influence teenagers’ purchase intentions and behavior? (2000)Do role models influence teen…Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…The Role of Television in the Construction of Consumer Reality (1997)The Role of Television in the…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)Sex Roles in Advertising: A C…Parental Style and Consumer Socialization of Children (1988)Parental Style and Consumer S…The Role of Family Communication in Consumer Socialization of Children and Adolescents (1985)The Role of Family Communicat…Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…Sex stereotyping in advertising (1983)Sex stereotyping in advertisi…Social Learning Theory. (1978)Social Learning Theory.Consumer Socialization: A Theoretical and Empirical Analysis (1978)Consumer Socialization: A The…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Content Analysis for the Social Sciences and Humanities. (1970)Content Analysis for the Soci…Content Analysis in Communication Research. (1952)Content Analysis in Communica…The gendered marketing of children’s toys: An integrative review and de-gendering agenda (2025)The gendered marketing of chi…Book Reviews: Kerlinger, Fred N. Foundations of Behavioral Research. (2nd ed.) New York: Holt, Rinehart and Winston, 1973. 741 + xx pp. $13.95 (1974)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)From a literature review to a conceptual framework for sustainable supply chain management (2008)Handbook of Social Psychology (2013)A Coefficient of Agreement for Nominal Scales (1960)Statistical principles in experimental design. (1962)Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability (2002)The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations (2005)Intercoder Reliability in Qualitative Research: Debates and Practical Guidelines (2020)growth of interpersonal understanding (1980)The Adaptive Decision Maker (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Family Financial Socialization: Theory and Critical Review (2011)The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)An approach to the study of communicative acts. (1953)A Theory of Social Comparison Processes (1954)You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)Self‐Construal, Reference Groups, and Brand Meaning (2005)Current patterns of parental authority. (1971)Book Reviews: Keppel, Geoffrey. Design and Analysis: A Researcher’s Handbook . Englewood Cliffs, N. J.: Prentice Hall, 1973. 658 + xiii pp. $13.95 (1975)Design and Analysis: A Researcher's Handbook (1975)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques1 (2011)Occupations and Social Status. (1962)Materialism: Trait Aspects of Living in the Material World (1985)A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation (1992)Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)Handbook of Social Psychology (2004)Handbook of socialization theory and research (2007)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy mechanism in human agency. (1982)Conservation of resources: A new attempt at conceptualizing stress. (1989)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Three Approaches to Qualitative Content Analysis (2005)Qualitative Content Analysis (2008)Discourse Analysis as Theory and Method (2002)Answering the Call for a Standard Reliability Measure for Coding Data (2007)The qualitative content analysis process (2008)
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302 cited
  • 2012Socialization through the life cycle289 cited
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    • 2025The gendered marketing of children’s toys: An integrative review and de-gendering agenda10 cited