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Investigating the Effects of Brand Identity on Customer Loyalty from Social Identity Perspective
16 references·3 citing·40 second hop
Investigating the Effects of Brand Identity on Customer Loyalty from Social Identity Perspective (2013)Investigating the Effects of Brand Identi…Satisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…The Social Identity Theory of Intergroup Behavior (2004)The Social Identity Theory of…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Assessing the effects of qual…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Customer value: The next source for competitive advantage (1997)Customer value: The next sour…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Organizational Images and Member Identification (1994)Organizational Images and Mem…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Social Identity Theory and the Organization (1989)Social Identity Theory and th…Rediscovering the Social Group: A Self-Categorization Theory. (1989)Rediscovering the Social Grou…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…The Impact of Reference Groups on the Purchase Intentions of Sporting Products: The Case for Spectatorship and Participation (2019)The Impact of Reference Group…Hospital service quality and patient loyalty: the mediation effect of empathy (2018)Hospital service quality and …CORPORATE SOCIAL RESPONSIBILITY IN HEALTH SECTOR: A CASE STUDY IN THE GOVERNMENT HOSPITALS IN MEDAN, INDONESIA (2018)CORPORATE SOCIAL RESPONSIBILI…Psychology of intergroup relations (1986)Illusion and well-being: A social psychological perspective on mental health. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 2004The Social Identity Theory of Intergroup Behavior13,460 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1989Rediscovering the Social Group: A Self-Categorization Theory.7,159 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,398 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,042 cited
  • 1989Social Identity Theory and the Organization5,394 cited
  • 1994Organizational Images and Member Identification4,912 cited
  • 1999

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The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
4,897 cited
  • 1997Customer value: The next source for competitive advantage4,662 cited
  • Cited by

    • 2018CORPORATE SOCIAL RESPONSIBILITY IN HEALTH SECTOR: A CASE STUDY IN THE GOVERNMENT HOSPITALS IN MEDAN, INDONESIA36 cited
    • 2018Hospital service quality and patient loyalty: the mediation effect of empathy31 cited
    • 2019The Impact of Reference Groups on the Purchase Intentions of Sporting Products: The Case for Spectatorship and Participation13 cited