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The Self-Concept in Relation to Product Preference and Purchase Intention · Study

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ChapterThe Self-Concept in Relation to Product Preference and Purchase Intention

M. Joseph Sirgy2014

Chapter2014

The Self-Concept in Relation to Product Preference and Purchase Intention

M. Joseph Sirgy

82 citations·0/0 files stored·Developments in marketing science: proceedings of the Academy of Marketing Science

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Perception and Purchasing Behavior

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 82 citations exist upstream.

References

1973The self-concept revisited: Or a theory of a theory.2012Symbols for Sale 1967Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach 1946Self-Consistency; A Theory of Personality 1969Congruence Relationships between Self Images and Product Brands 2012The Product and the Brand 1974Self Concept, Ideal Self Concept, and Consumer Purchase Intentions 1946Self-Consistency, a Theory of Personality.

Cited by

2010The impact of a pathway college on reputation and brand awareness for its affiliated university in Sydney 2003Ab components' impact on brand preference 2022Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US 2002Human Values and Product Symbolism: Do Consumers Form Product Preference by Comparing the Human Values Symbolized by a Product to the Human Values That They Endorse?1 2009Fit with what? The influence of multiple self‐concept images on organizational attraction 2015Tiger Woods, Nike, and I are (not) best friends: how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality 2002An investigation of product purchase and subsequent non‐consumption 2015Self-Image/Product-Image Congruity and Advertising Strategy

Details

Year2014

Typechapter

Published2014-10-13

VenueDevelopments in marketing science: proceedings of the Academy of Marketing Science

ISSN-L2363-6165

Languageen

Citations82

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1007/978-3-319-10966-4_94

openalex_workW1831038145

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