Entrepreneurially oriented in what? A business model approach to entrepreneurship

Jim Andersén · Torbjörn Ljungkvist · Lotten Svensson

26 citations0/0 files storedJournal of Small Business and Enterprise Development

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Entrepreneurship Studies and Influences Business Strategies and Innovation Innovation and Knowledge Management

Abstract

Purpose – The purpose of this paper is to illustrate and argue for the necessity of deconstructing the entrepreneurship concept by analyzing entrepreneurial orientation (EO) at various levels of the business model. Design/methodology/approach – Literature review supplemented with five illustrative cases. Findings – A business model approach to entrepreneurship enables identification of the component of the business model in which entrepreneurship was started. This has several implications for analysis of the EO-performance relationship and for the identification of antecedents to EO. Originality/value – The EO of firms has generally been analyzed at a generic level, i.e. the concept has been used to measure and analyze the overall entrepreneurship of firms. In this paper, the authors argue that EO can be present in various dimensions of a business and that firms can be entrepreneurial in certain areas and conservative in other areas.

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References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1984A resource‐based view of the firm 1996Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance 1989Strategic management of small firms in hostile and benign environments 2002The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies 2005Clarifying Business Models: Origins, Present, and Future of the Concept 2002Why business models matter.

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