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Consumers’ intentions to opt in to SMS advertising
16 references·16 citing·32 second hopsampled
Consumers’ intentions to opt in to SMS advertising (2007)Consumers’ intentions to opt in to SMS ad…User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…U-Commerce: Expanding the Universe of Marketing (2002)U-Commerce: Expanding the Uni…Permission-based mobile advertising (2002)Permission-based mobile adver…Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs1 (1999)Information Technology Adopti…How Consumers Assess the Value of Advertising (1995)How Consumers Assess the Valu…The Effect of Culture on IT Diffusion: E-Mail and FAX in Japan and the U.S. (1994)The Effect of Culture on IT D…Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal (1991)Value-Expressive versus Utili…Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior (1991)Predicting User Intentions: C…Cross-Cultural Examination of the Fishbein Behavioral Intentions Model (1991)Cross-Cultural Examination of…Human behavior in global perspective: an introduction to cross-cultural psychology (1990)Human behavior in global pers…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)The Theory of Reasoned Action…A Propositional Inventory for New Diffusion Research (1985)A Propositional Inventory for…International Marketing Research (1984)International Marketing Resea…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Social Learning Theory. (1978)Social Learning Theory.Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture (2022)Factors affecting consumer at…Mobile advertising: A systematic literature review and future research agenda (2021)Mobile advertising: A systema…The Theory of Reasoned Action Applied to Green Smartphones: Moderating Effect of Government Subsidies (2020)The Theory of Reasoned Action…The rise of social networking sites (2019)The rise of social networking…Culture, Perceived Value, and Advertising Acceptance: A Cross-Cultural Study on Mobile Advertising (2019)Culture, Perceived Value, and…The role of perceived values in explaining Vietnamese consumers’ attitude and intention to adopt mobile commerce (2018)The role of perceived values …eWOM through social networking sites and impact on purchase intention and brand image in Iran (2018)eWOM through social networkin…Students’ dependence on smartphones and its effect on purchasing behavior (2016)Students’ dependence on smart…Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea (2015)Factors affecting attitudes a…Consumer attitudes towards mobile marketing in the smart phone era (2013)Consumer attitudes towards mo…F eng S hui Principles in Residential Housing Selection (2012)F eng S hui Principles in Res…Has the Time Finally Come for the Medium of the Future? (2011)Has the Time Finally Come for…Drivers of new product recommending and referral behaviour on social network sites (2011)Drivers of new product recomm…Antecedents to Consumers' Acceptance of Mobile Advertisements - A Hierarchical Construct PLS Structural Equation Model (2010)Antecedents to Consumers' Acc…The Advertising Regulation and Self-Regulation Issues Ripped From the Headlines With (Sometimes Missed) Opportunities for Disciplined Multidisciplinary Research (2009)The Advertising Regulation an…Consumer attitudes and interactive digital advertising (2009)Consumer attitudes and intera…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)The DeLone and McLean Model of Information Systems Success: A Ten-Year Update (2003)Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)The Strength of Weak Ties (1973)A New Product Growth Model for Consumer Durables (1976)An Information Processing Theory of Consumer Choice (1979)Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)Research on Innovation: A Review and Agenda for Marketing Science (2006)Diffusion of Innovation (2015)The theory of planned behavior (1991)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Older Adults' Reasons for Using Technology while Aging in Place (2015)Diffusion of Innovations 1 (2019)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)From Intentions to Actions: A Theory of Planned Behavior (1985)Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence. (2006)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change (1978)Diagnosing Measurement Equivalence in Cross-National Research (1995)A Cross-National Comparative Study of New Product Development Processes: Japan and the United States (1997)The effect of social media communication on consumer perceptions of brands (2014)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)
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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1978Social Learning Theory.25,426 cited
  • 1991Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior4,215 cited
  • 1988The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research3,866 cited
  • 1999Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs13,697 cited
  • 1985A Propositional Inventory for New Diffusion Research1,209 cited
  • 1984International Marketing Research980 cited
  • 1995How Consumers Assess the Value of Advertising774 cited
  • 1991Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal763 cited
  • 1994The Effect of Culture on IT Diffusion: E-Mail and FAX in Japan and the U.S.707 cited
  • 2002Permission-based mobile advertising595 cited
  • 1991Cross-Cultural Examination of the Fishbein Behavioral Intentions Model544 cited
  • 1990

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Human behavior in global perspective: an introduction to cross-cultural psychology
476 cited
  • 2002U-Commerce: Expanding the Universe of Marketing445 cited
  • Cited by

    • 2013Consumer attitudes towards mobile marketing in the smart phone era224 cited
    • 2018eWOM through social networking sites and impact on purchase intention and brand image in Iran222 cited
    • 2021Mobile advertising: A systematic literature review and future research agenda204 cited
    • 2015Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea182 cited
    • 2011Drivers of new product recommending and referral behaviour on social network sites158 cited
    • 2009Consumer attitudes and interactive digital advertising146 cited
    • 2018The role of perceived values in explaining Vietnamese consumers’ attitude and intention to adopt mobile commerce70 cited
    • 2016Students’ dependence on smartphones and its effect on purchasing behavior66 cited
    • 2020The Theory of Reasoned Action Applied to Green Smartphones: Moderating Effect of Government Subsidies61 cited
    • 2011Has the Time Finally Come for the Medium of the Future?57 cited
    • 2019The rise of social networking sites47 cited
    • 2019Culture, Perceived Value, and Advertising Acceptance: A Cross-Cultural Study on Mobile Advertising43 cited
    • 2009The Advertising Regulation and Self-Regulation Issues Ripped From the Headlines With (Sometimes Missed) Opportunities for Disciplined Multidisciplinary Research40 cited
    • 2022Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture39 cited
    • 2012F eng S hui Principles in Residential Housing Selection31 cited
    • 2010Antecedents to Consumers' Acceptance of Mobile Advertisements - A Hierarchical Construct PLS Structural Equation Model21 cited