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The Efficiency of Monetary and Non-Monetary Sales Promotions on Brand Preference; a Case of Albanian GSM Companies
16 references·1 citing·48 second hop
The Efficiency of Monetary and Non-Monetary Sales Promotions on Brand Preference; a Case of Albanian GSM Companies (2014)The Efficiency of Monetary and Non-Moneta…Examining the role of advertising and sales promotions in brand equity creation (2011)Examining the role of adverti…Structural Equation Modelling: Guidelines for Determining Model Fit (2008)Structural Equation Modelling…Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons (2008)Coupons going wireless: Deter…Confirmatory factor analysis for applied research (2007)Confirmatory factor analysis …The effect of sales promotion on post-promotion brand preference: A meta-analysis (2006)The effect of sales promotion…The Three Faces of Consumer Promotions (2004)The Three Faces of Consumer P…A model of consumer response to two retail sales promotion techniques (2003)A model of consumer response …Antecedents of private label attitude and national brand promotion attitude: similarities and differences (2002)Antecedents of private label …A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback (1999)The role of retail promotion …A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates (1998)A Scale for Measuring Attitud…An examination of deal proneness across sales promotion types: A consumer segmentation perspective (1997)An examination of deal pronen…Assessing the Domain Specificity of Deal Proneness: A Field Study (1995)Assessing the Domain Specific…The Effects of Brand Loyalty on Competitive Price Promotional Strategies (1990)The Effects of Brand Loyalty …Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.42,320 cited
  • 2007Confirmatory factor analysis for applied research15,614 cited
  • 2008Structural Equation Modelling: Guidelines for Determining Model Fit8,820 cited
  • 1972Principles of Marketing5,598 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,544 cited
  • 1998A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates577 cited
  • 2011Examining the role of advertising and sales promotions in brand equity creation544 cited
  • 2002Antecedents of private label attitude and national brand promotion attitude: similarities and differences396 cited
  • 1990The Effects of Brand Loyalty on Competitive Price Promotional Strategies363 cited
  • 2006The effect of sales promotion on post-promotion brand preference: A meta-analysis264 cited
  • 2008Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons262 cited
  • 1999The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback224 cited
  • 1995Assessing the Domain Specificity of Deal Proneness: A Field Study204 cited
  • 2003A model of consumer response to two retail sales promotion techniques

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180 cited
  • 2004The Three Faces of Consumer Promotions178 cited
  • 1997An examination of deal proneness across sales promotion types: A consumer segmentation perspective171 cited
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    • 2018An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market477 cited